Communicating at Work : Principles and Practices for Business and the Professions
by Adler, Ronald B.; Elmhorst, Jeanne MarquardtEdition: 7th
Format: Hardcover
Pub. Date: 2001-11-01
Publisher(s): McGraw Hill
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Summary
The leading text in business communication, "Communicating at Work" takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program that is designed to encourage group activities and skill building. That, plus clear writing and effective use of tables, make the text an excellent teaching tool.
Table of Contents
| Basics of Business and Professional Communication Strategic Case: Sundown Bakery | |
| Communicating at Work | |
| Communication, Culture, and Work | |
| Personal Skills Strategic Case: Computer Solutions | |
| Listening | |
| Verbal and Nonverbal Messages | |
| Interpersonal Skills | |
| Interviewing Strategic Case: Platinum Sounds | |
| Principles of Interviewing | |
| Types of Interviews | |
| Working in Groups Strategic Case: Museum of Springfield | |
| Working in Teams | |
| Effective Meetings | |
| Making Effective Presentations Strategic Case: Fresh Air Sports | |
| Developing and Organizing the Presentation | |
| Verbal and Visual Support in Presentations | |
| Delivering the Presentation | |
| Informative, Group, and Special-Occasion Presentations | |
| Persuasive Presentations | |
| Appendix : Business Writing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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