Why We Buy : The Science of Shopping,9780684849133

Why We Buy : The Science of Shopping

by
ISBN13: 9780684849133
ISBN10: 0684849135
Format: Hardcover
Pub. Date: 1999-05-13
Publisher(s): Simon & Schuster
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Summary

The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Author Biography

With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.

Table of Contents

I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
A Science Is Born
11(23)
What Retailers Don't Know
34(11)
II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
The Twilight Zone
45(7)
You Need Hands
52(8)
How to Read a Sign
60(15)
Shoppers Move Like People
75(11)
Dynamic
86(12)
III MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
Shop Like a Man
98(14)
What Women Want
112(17)
If You Can Read This You're Too Young
129(12)
Kids
141(20)
IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
The Sensual Shopper
161(22)
The Big Three
183(6)
Time, Real and Perceived
189(6)
Cash/Wrap Blues
195(5)
Magic Acts
200(12)
In Cyberspace, No One Can Hear You Shop
212(12)
The Self-Exam
224(14)
Final Thoughts
238(7)
Acknowledgments 245(4)
Index 249

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