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Webinars For Dummies shares the steps necessary to plan and produce a successful webinar. Packed with the expertise of a company that produces over 20,000 webinars a year, this book offers large and small organizations the steps to create their own webcast. The book covers:
Part I - An Intro to Webinars: the basics of what a webinar is, how it works, and how it can be used with instructions on determining your need, budget, and available tools
Part II - Planning Ahead: guidance through the steps of selecting a topic, creating a script, producing graphics and slides, and marketing your webinar
Part III - ACTION!: explanations on creating the webinar, with advice on handling both a live and pre-recorded webcast. Also includes advice on troubleshooting on the fly, handling viewer questions, and archiving.
Part IV - On to the Next One: how to archive a webinar for future viewers and incorporating webinars into a marketing plan.
Part V - The Part of Tens: lists of tips for effective webinar production and marketing, including ten case studies of successful webinars and ten ways to ready yourself for a live webinar
Webinars for Dummies
by Sharan, Sharat; Carucci, JohnEdition: 1st
Format: Paperback
Pub. Date: 2014-07-14
Publisher(s): For Dummies
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Summary
Author Biography
Sharat Sharan is President and CEO of ON24, a global leader in cloud-based solutions for webcasting and virtual communications. ON24 provides services for more than 1,000 organizations. John Carucci is a writer, photographer, and videographer. He is author of Digital SLR Video & Filmmaking For Dummies and is an entertainment news producer for Associated Press.
Table of Contents
Introduction 1
Part I: Getting Started with Webinars 9
Chapter 1: Webinars with Maximum Impact 11
Chapter 2: Planning Your Webinar 31
Chapter 3: Putting Together a Webinar Team 47
Part II: Preparing an Effective Webinar 59
Chapter 4: Choosing a Platform 61
Chapter 5: Planning Your Material 73
Chapter 6: Making Your Point with PowerPoint 89
Chapter 7: Establishing a Location 109
Chapter 8: Practice, Practice, Practice 121
Chapter 9: Getting the Word Out 133
Part III: The Day of the Show 157
Chapter 10: Being the Presenter 159
Chapter 11: Engaging with the Audience 167
Chapter 12: Lights, Camera, Action 177
Part IV: Beyond the Webinar 193
Chapter 13: Continuing the Conversation 195
Chapter 14: Evaluating Your Webinar 205
Chapter 15: Preparing for Your Next Webinar 217
Part V: The Part of Tens 227
Chapter 16: Ten Tips for Successful Webinars 229
Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them 237
Index 247
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