Web Marketing For Dummies®, 2nd Edition
by Jan ZimmermanEdition: 2nd
Format: Paperback
Pub. Date: 2008-12-01
Publisher(s): For Dummies
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Summary
"Web Marketing For Dummies" gathers all the key methods of Web marketing, such as crafting an effective store front, marketing, blogs, and other person-to-person communication.
Author Biography
Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.
Table of Contents
| Introduction | |
| Getting Going with Online Marketing | |
| Taking Your Marketing to the Web | |
| Planning for Web Marketing | |
| Taking the First Steps to Your Online Presence | |
| Building a Marketing-Effective Web Site | |
| Producing a Successful Business Web Site | |
| Creating a Marketing-Effective Storefront | |
| Pulling Repeat Visitors with Onsite Marketing Techniques | |
| Exploring Online Marketing Basics | |
| Mastering the Secrets of Search Engines | |
| Marketing with Online Buzz | |
| The Art of E-Mail Marketing | |
| Expanding Your Web Presence | |
| Spending Online Marketing Dollars | |
| Marketing with Pay Per Click Ads | |
| Marketing with Paid Online Advertising | |
| Capturing Customers with New Technology | |
| Maximizing Your Web Success | |
| Improving Results with Web Analytics | |
| Staying Out of Legal Trouble | |
| The Keys to Maintaining Your Web Presence | |
| The Part of Tens | |
| Ten Free Ways to Market Your Web Site | |
| The Ten Most Common Mistakes of Web Marketing | |
| Ten Tips for Tired Sites | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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