| Acknowledgments |
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xiii | |
| Introduction |
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xv | |
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What's Different about This Book? |
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xv | |
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xvi | |
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What's Waiting for You Inside |
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xvii | |
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xviii | |
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xviii | |
| Part 1: eBay: It's Not Just for Cleaning Out the Attic Anymore |
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1 | (68) |
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Chapter 1 A Fresh Look at an Old Mainstay: A Decade of eBay |
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3 | (8) |
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From Experiment to Economic Revolution |
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3 | (3) |
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6 | (1) |
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7 | (1) |
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8 | (1) |
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8 | (1) |
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Why Does All This Matter to Your Business? |
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9 | (2) |
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Chapter 2 New Ways to Use eBay, Day by Day |
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11 | (10) |
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Necessity Is Still the Mother |
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11 | (3) |
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It's Not the Same Old eBay Anymore |
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14 | (4) |
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18 | (3) |
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Chapter 3 Cool New eBay Tools |
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21 | (18) |
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The Basic Item-Listing Page, Updated |
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22 | (2) |
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New One-Day Listings for Fast Sales |
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24 | (1) |
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Prefilled Forms for Fast Listings |
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25 | (2) |
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Bulking up Your Bulk Listings |
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27 | (2) |
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eBay's Shipping Calculator |
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29 | (2) |
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Postage from Your Printer |
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31 | (4) |
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35 | (3) |
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New Tools around Every Turn |
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38 | (1) |
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Chapter 4 Understanding the eBay Economy |
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39 | (6) |
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eBay: The Hub of a Self-Contained Economy |
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39 | (1) |
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40 | (1) |
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41 | (4) |
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Chapter 5 What's Selling on eBay and Who's Selling It? |
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45 | (16) |
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Research the Market, Constantly |
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45 | (8) |
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Making Use of the eBay "Hot Items" List |
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53 | (1) |
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Tagging Along with eBay's Merchandising Calendar |
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54 | (1) |
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Current Trends: The High Price (and Value) of Memories |
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55 | (2) |
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Another New Trend: Handmade Goods for Homegrown Profits |
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57 | (2) |
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59 | (2) |
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Chapter 6 Great Sales for Ordinary Goods |
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61 | (8) |
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61 | (2) |
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63 | (2) |
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The Hauls of Higher Education |
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65 | (1) |
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Bubbles, Boxes, and Peanuts |
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66 | (1) |
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Don't Forget about the Things You Can't Sell on eBay |
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67 | (2) |
| Part 2: Build a Better Business, eBay Style |
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69 | (112) |
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Chapter 7 Your eBay Business Plan |
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71 | (10) |
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Your Business Plan Will Be Your Best Friend |
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72 | (1) |
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The Path to Business Planning |
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72 | (2) |
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Defining the Pieces of the Plan |
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74 | (3) |
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Who's Playing on Your Team? |
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77 | (1) |
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Why Some Small Businesses Fail |
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77 | (1) |
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Yes, There Is a Silver Lining |
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78 | (3) |
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Chapter 8 eBay Industrialized: Machinery for Your Business |
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81 | (12) |
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Building Your Business on an eBay Budget |
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82 | (3) |
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Doctors, Dentists, and Chiropractors, Too |
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85 | (1) |
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86 | (1) |
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Buying on eBay Makes Light Work of Heavy Equipment |
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86 | (2) |
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The Truth Behind eBay's Business and Industrial Success |
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88 | (1) |
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eBay Teams with GlobalSpec to Benefit Your Business |
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88 | (1) |
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A Bid for Easy Equipment Financing |
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89 | (2) |
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A New Venue for the Industrious Seller |
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91 | (2) |
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Chapter 9 The Feedback on Feedback |
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93 | (10) |
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93 | (1) |
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The New Value of a Stellar Reputation |
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94 | (1) |
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It's Still All about Trust |
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95 | (1) |
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The Cost of Negative Energy |
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96 | (2) |
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98 | (1) |
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Changes to eBay's Negative Feedback Policy |
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99 | (4) |
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Chapter 10 Still a Fee-sible Endeavor? |
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103 | (8) |
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A Look at eBay Fees Today |
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103 | (4) |
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Countering the Fee Increases |
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107 | (2) |
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A Philosophical Look at Fees and Your Profit on eBay |
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109 | (1) |
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109 | (2) |
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Chapter 11 Fighting Fraud |
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111 | (14) |
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111 | (2) |
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Understanding "Phishing" and "Spoofing" |
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113 | (7) |
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A New Place for an Old Fraud |
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120 | (1) |
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121 | (1) |
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How eBay Fraud Affects Your Business |
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122 | (3) |
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Chapter 12 Simplifying Shipping |
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125 | (14) |
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Packaging Supplies at Your Fingertips |
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125 | (5) |
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130 | (4) |
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Go Greyhound, and Leave the Shipping to Them |
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134 | (1) |
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Restating Your Shipping Policies |
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135 | (4) |
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Chapter 13 Developing Your Marketing Strategy |
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139 | (16) |
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The Key Ingredients of a Marketing Plan |
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139 | (1) |
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Identifying and Understanding Your Target Market |
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140 | (2) |
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Understanding the Elements of a Marketing Plan |
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142 | (4) |
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Getting the Word out through Great Advertising |
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146 | (1) |
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The Core Pieces of an Advertising Campaign |
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147 | (1) |
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Some Immediate Marketing and Advertising Ideas to Employ |
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148 | (4) |
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Tracking Trends to Improve Marketing Results |
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152 | (1) |
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153 | (2) |
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Chapter 14 Going International |
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155 | (12) |
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What's Really Different about International Sales? |
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155 | (1) |
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First Things First: Establishing Your International Sales Policies |
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156 | (1) |
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Accommodating Your International Audience |
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157 | (2) |
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Accepting International Payments |
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159 | (3) |
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162 | (2) |
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164 | (3) |
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Chapter 15 Using Third-Party Auction Tools and Services |
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167 | (14) |
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168 | (5) |
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173 | (2) |
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175 | (2) |
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177 | (4) |
| Part 3: eBay Innovators: Build Your Profits Using the Newest Tools and Strategies Available |
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181 | (40) |
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Chapter 16 Other Inventory Sources You May Not Have Considered (or Perhaps Forgotten) |
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183 | (12) |
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If You've Got Kids, You've Got Inventory |
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183 | (2) |
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185 | (1) |
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Garage Sales Are Back in Business |
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186 | (1) |
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Other Sources to Remember for Great Secondhand Goods |
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187 | (1) |
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Government Auctions Want You |
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188 | (2) |
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190 | (2) |
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Getting on the Inside Track at Outlet Stores |
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192 | (3) |
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Chapter 17 Stockless Inventory: The Current State of Drop Shipping |
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195 | (12) |
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Understanding Virtual Inventories |
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195 | (1) |
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Pros and Cons of Drop Shipping |
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196 | (2) |
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Finding Reliable Drop Shippers |
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198 | (3) |
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Keys to Managing Virtual Order Fulfillment |
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201 | (3) |
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204 | (3) |
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207 | (10) |
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207 | (2) |
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More to Consider about Becoming a Consignor |
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209 | (4) |
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eBay Steps Forward to Help Consignors and Consignees |
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213 | (1) |
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Introducing the New Industry of Auction Drop-Off Stores |
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214 | (3) |
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Chapter 19 A Never-Ending Supply: Selling Your Services |
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217 | (4) |
| Glossary |
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221 | (6) |
| Index |
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227 | |
Other versions by this Author
