Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes,9781599180304

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

by
Edition: 1st
ISBN13: 9781599180304
ISBN10: 1599180308
Format: Paperback
Pub. Date: 2006-11-29
Publisher(s): Entrepreneur Press
Upgraded Edition: Click here!
  • Free Shipping Icon

    This Item Qualifies for Free Shipping!*

    *Excludes marketplace orders.

List Price: $24.95

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $4.40

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.

Table of Contents

Force Prospects to Choose Your Site
1(8)
Build Your Own Autopilot Marketing Machine
9(8)
It All Starts When People Search for Something
10(2)
Your Mission, Should You Choose to Accept It
12(1)
If You Do This Right, It Can Make You Rich
13(1)
A Few Tools That Will Help You Get Started
13(1)
The New Golden Age of Entrepreneurship
14(3)
Build a Google Campaign from Scratch---the Right Way
17(14)
Three Questions That Tell Whether a Market Is for You
18(4)
Set Up Your Campaign
22(5)
Things You Can Tweak Now
27(1)
The Magic Is in the Process
28(1)
Set Yourself Up for Success
28(3)
Pay Less and Get More Clicks
31(12)
The Wrong Way to Organize an AdWords Campaign
32(4)
Split-Test Your Ads!
36(1)
Cut Out Irrelevant Keywords to Improve Your CTR
37(1)
The Peel and Stick Strategy: Get a Higher CTR by Moving Your Keywords Around
38(2)
More Easy-to-Follow Examples
40(3)
Develop High-Quality Keyword Lists to Craft Killer Headlines
43(22)
More Tools for Your Toolbox
45(1)
Get Rid of Visitors You Don't Want
46(1)
Now the Money Can Do the Talking
46(1)
Search Smarter with Google's Keyword Tool
47(2)
Find Even More Paying ``Markets'' on Wordtracker
49(1)
Make More Money Taking a Different Route with Your Keywords
50(1)
Use Keywords to Outsmart Your Competitors
51(1)
Something Else Your Competitors Don't Know
52(1)
Nobody Types in Just One Keyword
53(1)
Keep Your Guinea Pig from Smelling
53(1)
More Markets, More Cash: Get Beyond the Obvious Keywords
54(5)
The Math of Negative Keywords: Only Good News for Your CTR
59(1)
Get a Steady Stream of Traffic from Ultra-Generic Keywords Everyone Is Ignoring
60(1)
The Killer Secrets
61(1)
Headlines and Killer Copy from Cosmopolitan Magazine: Get Paid to Learn from Anybody
61(4)
Write Google Ads that Attract Eyeballs, Clicks, and Earn You Money
65(12)
Riveting to Your Customer, Dead Boring to Anyone Else
67(1)
When Your Inner Salesman Comes Alive
68(2)
Choose the Right URL to Double Your Ad's Effectiveness
70(1)
The ``Goldilocks Theory'': Why the Best AdWords Ads are Never Over-the-Top
71(1)
A Different Kind of ``Over-the-Top,''
72(1)
Some All-Time Most Successful Google Ads
72(1)
What to Do When a High CTR is Not Your Goal
73(1)
If the Guys at the Bar Will Buy It, You've Got a Winning Ad
74(3)
Triple Your CTR---No Genius Required
77(8)
Set Up a Split Test
80(1)
Electoral Votes vs. Google Votes: Is Your Winning Ad Really a Winner, or Did It Just Get Lucky?
80(3)
The Split-Tester Tool and How to Use It
83(2)
Triple Your Traffic with Site-Targeted AdSense and Google Image Ads
85(10)
Is Syndicated Traffic Profitable?
86(1)
Tweak Your Bid Prices on AdSense
87(1)
Site-Targeted AdSense Can Be a Massive Goldmine
88(1)
Set Up Site-Targeted AdSense
88(2)
Make Site-Targeted AdSense Work Better
90(1)
What AdSense Ads and Turn-the-Corner Keywords Have in Common
91(1)
Image Ads
91(2)
Google Won't Let You Embarrass Them
93(1)
Make Money Here with the Same Time-Tested Principles
93(2)
Local Ads on Google: Beating the Yellow Pages
95(8)
Google AdWords vs. Other Local Online Services
96(2)
You're Reaching Two Kinds of People, Not Just One
98(1)
Reach the First Person
98(1)
Reach the Second Person
99(2)
Hone Your Chops on a Local Test Campaign Before You Go National
101(1)
Offer a Service Locally But a Product Nationally
101(2)
Slashing Your Bid Prices: Google Rewards You for Relevance
103(10)
It Ain't His Neck under the Guillotine Blade
104(1)
Google Rewards You for Relevance
104(2)
Keyword Status and Being Relevant?
106(1)
What We Saved by Doing Peel and Stick
107(1)
The Quality Score Secret Formula
108(1)
Charging Idiots More Money to Be Idiots
109(1)
Acting Uppity Won't Earn You a Penny More
110(3)
The Most-Ignored Secret Behind the Most Profitable Marketing Campaigns
113(10)
What Is a USP?
114(1)
Identify Your USP
114(2)
Say it in Just One Sentence: Your Elevator Speech
116(1)
Your USP Makes a Great Google Ad
117(1)
Build an Unforgettable Personality Around Your USP
117(6)
How E-Mail Transforms Those Expensive Clicks into Profitable Customers
123(14)
Put Personality and Pizzazz into your E-Mail Marketing
124(2)
The Power of Your E-mail Lies in Being Personal
126(3)
Why We Chose Engineers as an Example for E-mail Marketing
129(3)
Pay for E-Mail---Not a Problem
132(1)
Direct Mail All Over Again
133(1)
Opt-Ins: More Than Just an E-Mail Address?
134(1)
They Can Knock Off Your Product, But They Can't Knock Off You
134(3)
The Winning Method the World's Smartest Marketers Stole from the Wright Brothers
137(6)
How the Wright Brothers' Savvy Testing Method Made them First in Flight
138(2)
Those Who Test, Fly, Those Who Rely on Brute Force, Die
140(1)
Marketing Misery Is Not Necessary
141(2)
Get Customers to Eat Out of Your Hand
143(10)
We Used Google AdWords to Pick a Title for a Seminar
144(2)
How to Be Sure There's a More Profitable Market for Your Idea
146(2)
What You Learn When Your Idea Doesn't Work the First Time
148(3)
When Your Market Speaks and You Respond, It's Money in the Bank
151(2)
Converting Visitors to Buyers
153(4)
The Single Biggest Web Site Mistake Marketers Make
154(3)
Google's Conversion Tracking Tells You What's Working
157(16)
Wasted Corporate Advertising Dollars vs. Your Profit-Generating Traffic Machine
158(1)
Set Up Google Tracking to Perfect Your Ads and Grow Your Business Even More
159(3)
Quick Example of Conversion Tracking
162(1)
Outsmart the Law of Diminishing Returns
163(1)
AdSense and Content-Targeted Traffic
164(2)
When AdSense Is Good, and When It's Not
166(1)
A Higher CTR Still Helps You
167(1)
Another Counter-Intuitive Way to Tweak Your Numbers to Save More Money
167(1)
Perfect Your Sales Numbers and Go on Autopilot
168(5)
The Magic Number that Defines the Power of Your Web Site
173(8)
Dollars Mean More Than Percentages
175(2)
Use Split-Testing to Boost Your Visitor Value
177(1)
The Greatest Asset You Can Have
177(4)
Beat the Competition When It's Most Birutal
181(10)
Step 1: It Starts with Killer Ad Copy
182(1)
Step 2: The Best Keywords Are Often not the Most Competitive or Most Expensive Ones
182(2)
Step 3: Know Your Visitor Value and Bid the Price Where You're Most Profitable. Don't Assume that the Top Positions Are the Best
184(2)
Step 4: Share Customers and Create Partnerships
186(1)
Step 5: Get the Customers that the Big Boys Can't Get or Don't Want
186(1)
Step 6: Market Offline as Well
186(1)
Step 7: Build Your Back End
187(1)
Sea Lions, Sunfish, and Julius Caesar
188(3)
Persuasive Ad Copy: The Ultimate Silver Bullet
191(16)
Striking Out on My Own
192(15)
Untapped AdWords Copy Ideas
207(10)
Move People by Their Senses
208(1)
Get Your URL Noticed
209(1)
Punctuation
210(1)
Prove You Mean Business with Special Claims and Offers
211(1)
Make Your Terms of Business Unequivocal
212(1)
Take Advantage of Controversy
212(1)
Be a Help in Crisis
213(1)
Choose a Tone
213(1)
Try Other Fresh Approaches
214(3)
Potential Customers Are Already Looking for You on Google and Don't Know It
217(8)
How We Make Money Marketing to People Who are Looking to Advertise on Yahoo
219(1)
Sell Results, Not Procedures
219(1)
More Turn-the-Corner Examples
220(2)
You Can Reach Three Kinds of People
222(1)
Selling Prevention When People Only Want a Cure
222(1)
Chicken Soup for the Dysfunctional, Lust-Infested Drug Addict's Soul
223(2)
How to Grind Down Your Competition: A Google Lesson from Han Solo
225(12)
Split-Testing + Attrition = Success
226(1)
Google Makes It So Easy
227(1)
Nouveaux Skin Care Company Gets an Unexpected Turn in Advertising
228(1)
The New Army of Generation-X Marketers
229(1)
The Improvements Don't Just Add Up, They Multiply!
230(1)
Profiting from the Winner-Take-All Phenomenon
231(1)
The Expanding Universe Theory
232(1)
Affiliates: The Momentum Kicks In
233(1)
America's Second Harvest Wins by Attrition and We Donate to Hurricane Katrina Victims
233(4)
No More Bitslinging: Create Wealth with Your Customer List
237(6)
How You Can Build Wealth the Same Way through Affiliate Marketing
240(1)
It's All But Impossible to Do Successful Affiliate Marketing on Google any Other Way
241(2)
How to Get High Rankings in Google's Organic Search Results
243(16)
How to Get Started with SEO
245(1)
Be Realistic in Your Time-Frame Expectations
246(1)
Keyword Selection for Organic Search Ranking Success
247(1)
Keyword Placement for Organic Search Ranking Success
247(1)
How to Get Natural Looking Links from Important Pages
248(1)
Choose Your Links Wisely
249(1)
Get Links from Trusted Pages that Match Your Topic
250(1)
Count the Number of Links on the Referring Page
250(1)
Avoid Getting Involved with Run-of-the-Site Links
250(1)
Maintain Consistency in the Format of Your Incoming Link URLs
250(1)
Get Your Keywords into Your Anchor Text
251(1)
Be Careful Who You Link To!
252(1)
Train Your Eye on the Primary Goal---Profits!
253(1)
The Best Place to Start Getting Links
253(1)
Link Outside the Box
254(1)
The Power of Press Releases for SEO
254(1)
The Problem with Reciprocal Links
255(1)
Evaluating the Quality of a Link
256(1)
Don't Sweat the Small Stuff
256(1)
What Really Smart Online Marketers Do
256(3)
Google's Tools for Smarter AdWords Results
259(10)
Know Who Your Visitors Are: Google Analytics
260(1)
Track Your Most Profitable Ads and Keywords: Google Reports
261(1)
Bid Smarter: Editing CPCs and URLs for Individual Keywords
262(1)
Track Your Progress: Checking Back over Your Old Deleted Stuff
263(1)
Tweak Your Campaign Settings
264(1)
What about Ad Rotation?
265(1)
Should You Use Google's Budget Optimizer?
265(1)
Why the Idea of a Marketing Budget Is Deeply Flawed
266(1)
When You Need to Set a Spending Limit
266(1)
Manage the Perfect Google Campaign
267(2)
FAQ: Answers to All Your Frequently-Asked Questions about Google AdWords
269(22)
Better Clickthrough Rates, Better Prices
272(1)
Organizing Your Keywords and Keeping Them Active
273(4)
Where and When to Show Your Ads
277(3)
Better Landing Pages
280(2)
Testing Your Traffic and Getting It to Convert
282(2)
Using Special Tools
284(1)
Pop-Ups
285(1)
Working in Specialized Markets
286(2)
Google's Regular Search Engine
288(1)
Google vs. Yahoo/Overture
289(2)
Epiphany in Nairobi, Kenya
291(4)
About the Authors
295(2)
Perry Marshall
295(1)
Bryan Todd
296(1)
Index 297

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.