Telephone Survey Methods Sampling, Selection, and Supervision

by
Edition: 2nd
Format: Paperback
Pub. Date: 1993-07-09
Publisher(s): Sage Publications
  • Free Shipping Icon

    This Item Qualifies for Free Shipping!*

    *Excludes marketplace orders.

List Price: $56.00

Buy New

Usually Ships in 8 - 10 Business Days.
$55.94

Rent Textbook

Select for Price
There was a problem. Please try again later.

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.

Table of Contents

Preface to Second Edition vii
Introduction
1(26)
Total Survey Error
2(2)
Telephone Surveying in Perspective
4(4)
The Telephone Phenomenon in the United States
8(7)
Basic Steps in the Telephone Survey process
15(2)
Computer-Assisted Telephone Interviewing (CATI)
17(1)
Contents and Organization of This Text
18(5)
Additional sources of Instruction on Survey methodologies
23(2)
Exercises
25(2)
Generating Telephone Survey Sampling Pools
27(32)
Choosing a Valid Sampling Design
28(5)
Random Digit Dialing (RDD)
33(15)
directory and List-Based Sampling Pools
48(4)
Mixed Mode sampling Pools
52(1)
Sampling Pool Size
53(5)
Exercises
58(1)
Processing Telephone Survey Sampling Pools
59(39)
Issues in Controlling the Sampling Pool
60(1)
Using the Call-Sheet to Control the Sampling Pool
61(17)
Refusal Report Form, Refusal Conversions, and Nonresponse Error
78(3)
Expectations in Processing Sampling Pools
81(8)
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
89(5)
Sampling Pools in Mixed Mode surveys
94(2)
processing Sampling Pools With CATI
96(1)
Exercises
97(1)
Selecting Respondents and Securing Cooperation
98(26)
Starting Off on a Solid Footing
98(2)
Introducing the Survey
100(5)
Respondent Selection and Screening Techniques
105(15)
Advance Contact of Respondents
120(3)
Exercises
123(1)
Supervision I: Structuring Interviewers' Work
124(22)
Quality Control in Telephone Versus Personal Interviewing
125(1)
Recruitment and Hiring of Interviewers
126(4)
Training Sessions
130(13)
Presurvey Practice and On-the-Job Training
143(1)
Total Survey Error and the Interviewer
144(1)
Exercises
145(1)
Supervision II: Structuring Supervisory Work
146(17)
Staffing and Scheduling Interviewing Sessions
147(4)
Interviewing Session Setup
151(3)
Supervising Interviewing Sessions in PAPI and CATI Surveys
154(6)
Verifying Completed Interviews
160(2)
Conclusion
162(1)
Exercises
162(1)
Glossary of Terms 163(7)
References 170(6)
Index 176
About the Author 181

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.