Starting Your Online Auction Business,9780761529217

Starting Your Online Auction Business

by
ISBN13: 9780761529217
ISBN10: 0761529217
Format: Paperback
Pub. Date: 2000-12-01
Publisher(s): Cengage Learning Ptr
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Summary

(Prima Tech) A guide to becoming an online auction entrepreneur. Shows how to analyze the e-business environment and personalize it, how to be wise in the ways of Internet law and security matters, how to take control of money matters, how to operate an online auction business, and how to go beyond the ordinary to keep customers coming back. Softcover.

Table of Contents

Introduction xiii
PART I It's Your Business---How Would You Like It? 1(46)
At Last! You're In Charge
3(14)
What Attracted You to Online Auctioning?
3(3)
Who's In Charge Here?
6(2)
What Are Your Qualifications?
8(6)
What If You Don't Have What It Takes?
14(3)
Understanding the Cyber Business Place
17(14)
How Did We Get Here?
17(2)
Will it Last?
19(1)
The Internet: Magic Elixir or Just Another Tool?
20(2)
Location, Location, Location?
22(2)
What Are They Buying?
24(1)
Who's Who: Customers and Competitors
25(2)
First Look: The Costs of Doing Business (and Who's Charging What?)
27(4)
Your Online Auction Apprenticeship
31(16)
Lurk Before You Leap
31(5)
Test Drive the Auction Vehicles
36(3)
Where Can You Look for Answers?
39(4)
Surely You Have a Business Plan
43(1)
How Will You Know You're Ready?
44(3)
PART II Getting Your Auction Business Started 47(64)
Your Auctions, Inc.
49(16)
The Benefits of Being Bona Fide
49(2)
Next Stop: The Business Zone
51(3)
Getting Your Licenses and Permits
54(2)
The Business Name Game
56(1)
Understanding Business Structures
57(2)
Developing Business Policies, Procedures, and Best Practices
59(6)
Setting Up Your Business Place
65(18)
Home Sweet Office
65(8)
What Equipment Will You Need?
73(4)
Getting Connected
77(2)
Organizing the Rest (and Keeping It That Way)
79(2)
One Last Note about Organization
81(2)
Money Matters
83(16)
The New World of Money
83(2)
The Choices for a New Generation
85(6)
Who's Who In Online Payments?
91(5)
Wrapping It All Up
96(3)
Look Inward, Then Promote Outward
99(12)
Being at Their Service
99(2)
A Matter of Ethics
101(1)
Get Up the Gumption: Start Small or Start Big, but Start Now!
102(2)
Getting the Word Out
104(4)
Freedom to Build Your Own Business
108(3)
PART III Operating Your Auction Business 111(138)
Building, Maintaining, and Managing Your Inventory
113(20)
Continuing Your Market Research
113(3)
Where to Find It
116(10)
Haggling with the Haggler
126(1)
Special Considerations: Care and Storage of Your Inventory
127(1)
Tracking Your Inventory
128(2)
Reinvesting in Your Inventory
130(3)
It's All in the List: Listing Like a Pro
133(30)
Auction Venues: Choosing the Best One
133(4)
Auction Formats: Choosing the Best One
137(4)
Auction Titles and Descriptions
141(2)
The Power of Pictures
143(4)
Timing Your Sales
147(2)
Pricing Strategies That Work (and Some That Don't)
149(6)
Adding the Right Amount of Style
155(3)
Saving Time with Bulk Listers
158(2)
Re-Listing with Ease
160(3)
Developing an End-Of-Auction Routine
163(16)
Developing a Logical Flow
163(3)
Your Prompt Action Prompts Your Customers to Act
166(2)
EOA Content, Templates, and Automated Agents
168(3)
Collecting Your Money
171(5)
Establishing a Staging System
176(3)
Shipping Point: Postage, Handling, and Carriers
179(18)
Ship Shop
179(6)
Passing Along the Postage Costs
185(1)
Not All Carriers Are Created Equal
186(5)
Insure to Ensure
191(2)
New Approaches to Old Services
193(4)
Sorting Out Problems and Keeping Your Customers Happy
197(16)
Set the Mood
197(2)
Getting to Know Them
199(3)
Encouraging Repeat Business
202(2)
Dealing with Difficult Customers
204(2)
Common Scams That Afflict Auction Businesses
206(4)
The Path to Peaceful Resolution
210(2)
Look for the Silver Lining
212(1)
Business Logistics: Taxes, Expenses, and Good Record Keeping
213(16)
Good Record-Keeping Practices
214(4)
Reporting Auction Income
218(4)
Business Expenses You Can Write Off
222(1)
Soft Approach to Hard Facts
223(1)
Monitoring Your Business Performance
224(5)
It's Time ... for Time Management
229(10)
A Work Schedule That Works
229(2)
Plan for Peaks and Valleys
231(2)
Conquering the Learning Curve
233(1)
Doing as Much as Possible in Your Slippers
233(1)
Oh, and How About Some Time for Yourself?
234(2)
Top Time-Wasters You Need to Avoid
236(2)
Quittin' Time
238(1)
Pastime, Part Time, or All the Time?
239(10)
The Value of Time versus Money
240(2)
A Taxing Hobby
242(2)
Part-Time Profits
244(2)
Full-Time Fortune
246(3)
PART IV Going Beyond Business As Usual 249(36)
Analyze, Diversify, and Conquer
251(14)
How Well Do You Understand Your Customers?
251(3)
A Web Site That Works for You
254(3)
Online Auctions' Close Cousins
257(2)
When the Auction Site Crashes
259(1)
Using Auctions to Advertise Your Business
260(5)
Building and Maintaining a Stellar Online Reputation
265(10)
Your Reputation Precedes You
265(1)
Represent Your Merchandise, Represent Yourself
266(2)
Item Grading
268(1)
Getting the High Marks You Deserve
269(3)
Getting the Most Out of Your Feedback Ratings
272(3)
More Key Auction Business Tips
275(10)
Pace Yourself
275(1)
Listen to Your Customers
276(1)
Learn From Your Competitors
277(1)
Learn to Trust Your Instincts
278(1)
Etiquette and Netiquette: Use Both to Benefit Your Business
278(1)
Five Worst Things You Can Do in an Auction Business
279(2)
Ten Best Things You Can Do in an Auction Business
281(4)
PART V Appendixes 285(10)
Appendix A Additional Online Auction and e-Business Resources
287(4)
Other Books
287(1)
Web Sites
288(3)
Appendix B Additional Business-Related Resources
291(4)
Additional Reading
291(2)
Official Organizations
293(1)
Additional Small Business-Related Web Sites
293(2)
Index 295

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