Social Media Marketing All-in-One for Dummies
by Zimmerman, Jan; Ng, DeborahEdition: 2nd
Format: Paperback
Pub. Date: 2012-11-06
Publisher(s): For Dummies
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Summary
Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on: Book I: The Social Media Mix Book II: Tools and Techniques to Enhance Your Social Life Book III: Using Content to Grow Your Personal or Business Brand Book IV: Twitter Marketing Book V: Facebook Marketing Book VI: Google+ Marketing Book VII: Other Social Media Marketing Sites Book VIII: Measuring Your Results; Building on Your Success
Author Biography
Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
Table of Contents
Introduction 1
Book I: The Social Media Mix 9
Chapter 1: Making the Business Case for Social Media 11
Chapter 2: Tallying the Bottom Line 37
Chapter 3: Plotting Your Social Media Marketing Strategy 59
Chapter 4: Managing Your Cybersocial Campaign 83
Book II: Cybersocial Tools 107
Chapter 1: Discovering Helpful Tech Tools 109
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
Chapter 3: Using Social Bookmarks, News, and Share Buttons 197
Book III: Blogs, Podcasts, and Video 221
Chapter 1: Growing Your Brand 223
Chapter 2: Building Your Blog 239
Chapter 3: Using Podcasts or Video in Your Content 259
Chapter 4: Sharing Images 273
Book IV: Twitter 281
Chapter 1: Using Twitter as a Marketing Tool 283
Chapter 2: Using Twitter as a Networking Tool 295
Chapter 3: Finding the Right Twitter Tools 309
Chapter 4: Supplementing Online Marketing Tools with Twitter 317
Chapter 5: Hosting Twitter Chats 325
Book V: Facebook 335
Chapter 1: Using Facebook as a Marketing Tool 337
Chapter 2: Creating and Sharing Content on Facebook 353
Chapter 3: Gaining Insights about Your Facebook Community 377
Chapter 4: Finding the Facebook Sweet Spot 383
Book VI: Google+ 389
Chapter 1: Leaping into Google+ 391
Chapter 2: Socializing in Circles409
Chapter 3: Building Community through Pluses, Shares, and Comments 419
Chapter 4: Hanging with Your Google+ Community433
Book VII: Pinterest 445
Chapter 1: Pinning Down Pinterest447
Chapter 2: Marketing with Pinterest 477
Chapter 3: Driving Sales with Pinterest 495
Book VIII: Other Social Media Marketing Sites 503
Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
Chapter 2: Linking Up for B2B Success 517
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Geomarketing Services 557
Chapter 5: Attracting Customers with Daily Deal Coupons 573
Chapter 6: Social Gaming 589
Chapter 7: Making Social Media Mobile 597
Chapter 8: Multiplying Your Impact 615
Book IX: Measuring Results; Building on Success 647
Chapter 1: Delving into Data 649
Chapter 2: Analyzing Content-Sharing Metrics 669
Chapter 3: Analyzing Twitter Metrics 681
Chapter 4: Analyzing Facebook Metrics 687
Chapter 5: Measuring Minor Social Media 695
Chapter 6: Comparing Metrics from Different Marketing Techniques 707
Chapter 7: Making Decisions by the Numbers 727
Index 741
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