
Small Business Management Launching and Growing Entrepreneurial Ventures (with Printed Access Card)
by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William; Palich, Leslie E.-
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Summary
Table of Contents
Entrepreneurship: A World of Opportunity | |
The Entrepreneurial Life | |
Entrepreneurial Integrity: A Gateway to Small Business Opportunity | |
Starting From Scratch or Joining an Existing Business | |
Getting Started | |
Franchises and Buyouts | |
The Family Business | |
Developing The New Venture Business Plan | |
The Business Plan: Visualizing the Dream | |
The Marketing Plan | |
The Organizational Plan: Teams, Legal Forms, and Strategic Alliances | |
The Location Plan | |
The Financial Plan: Projecting Needs | |
The Financial Plan: Finding Sources of Funding | |
Planning the Harvest | |
Focusing on The Customer: Marketing Growth Strategies | |
Customer Relationships: The Key Ingredient | |
Product and Distribution Plans | |
Pricing and Credit Decisions | |
Promotional Planning | |
Global Marketing | |
Managing Growth in The Small Business | |
Professional Management in the Entrepreneurial Firm | |
Managing Human Resources | |
Managing Operations | |
Managing Risk in the Small Firm | |
Understanding What The Numbers Mean | |
Managing the Firm's Assets | |
Evaluating Firm Performance | |
Table of Contents provided by Publisher. All Rights Reserved. |
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