Sisomo

by
Format: Paperback
Pub. Date: 2005-11-15
Publisher(s): Powerhouse Books
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Summary

In the debates about what's next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he's back with a book inspired by the screen-sisomo: the future on screen.

Author Biography

Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.

Table of Contents

Sisomo: the Future on Screenp. 14
Great Sisomomentsp. 22
Sisomo on Screen: the Big Attractionp. 40
The Family of Screensp. 50
Sisomo in Action: A Sampling of My Favorite Sisomo Experiencesp. 73
Where Does This Leave Television?p. 97
Seven Urban Myths About Televisionp. 110
The Sisomo Billions: Some Facts and Figures About Sisomop. 119
Tell Me a Story: How Sisomo Creates Compelling Stories for Lovemarksp. 125
Making the World a Better Place with Sisomop. 133
Sisomo Backstagep. 159
A new word for a new world
A sisomo reading list
Photo credits
Sisomo sources
Acknowledgement
Table of Contents provided by Ingram. All Rights Reserved.

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