The Power Presenter Technique, Style, and Strategy from America's Top Speaking Coach
by Weissman, JerryFormat: Hardcover
Pub. Date: 2009-02-03
Publisher(s): Wiley
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Summary
Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.Readers of The Power Presenter will have access to video clips referenced in the book.
Author Biography
Jerry Weissman is America's leading corporate presentations coach with a client list that includes top executives at Yahoo!, Cisco Systems, Microsoft, Intel, Netflix, and many others. He has coached more than 500 IPO road show presentations that have raised hundreds of billions of dollars in the stock market. He is the founder of Power Presentations, Ltd., and has helped another 500 firms develop and deliver their mission-critical business presentations. His previous books include In the Line of Fire and Presenting to Win, named as one of eight "must-read" books by Fortune magazine. For more information, please visit www.powerltd.com.
Table of Contents
| Preface The Wrong Way and the Right Way to Coach Presentations | p. xiii |
| Case Study | |
| Introduction How Speaking Style and Delivery Can Raise the Value of an IPO | p. xvii |
| Case Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com | |
| Your Actions Speak Louder than Your Words | p. 1 |
| Case Studies | |
| The Crucial Task: Creating Audience Empathy | p. 15 |
| Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italina Laboratory Monkeys; Robert Krulwich | |
| The Betterflies in Your Stomach | p. 27 |
| Case Study: September Morn | |
| How to Prepare Your Content | p. 35 |
| Case Studies | |
| You Can Be a Poer Presenter-Charisma Not Required | p. 45 |
| Case Studies: The Transformations of | |
| The Mental Method of Presenting: Make the Buterflies Fly in Formation | p. 57 |
| Case Studies: The Actors Studio; Barack Obama versus Hillary Rodham Clinton | |
| Learn to Speak with Your Body Language | p. 81 |
| Case Studies | |
| Control Your Cadence | p. 115 |
| Case Studies: The Frenchman Who Paused | |
| Masters of the Game | p. 145 |
| Case Studies | |
| What Every Speaker Can Learn from Barack Obama | p. 163 |
| Case Studies | |
| Graphics Synchronization | p. 179 |
| Case Studies | |
| Graphics and Narrative | p. 199 |
| Case Studies | |
| The Power Presentations Pyramid | p. 211 |
| Case Study: The NAFTA Debate: Al Gore vs. Ross Perot | |
| Coda-Ending with he Begining | p. 227 |
| Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk | |
| Acknowledgments | p. 231 |
| Notes | p. 235 |
| Index | p. 241 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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