Political consultant Doug Schoen has been the power-behind-the-throne to Presidents, Prime Ministers and even a politician-priest whose brother was a mafia boss. He helped Bill Clinton win re-election and navigate the Monica Lewinsky scandal. He conducted the first-ever presidential poll for Donald Trump - in 1987! He guided Michael Bloomberg to three terms as Mayor of New York. Three of his clients - Israeli leaders Yitzhak Rabin, Shimon Peres and Menachem Begin - won the Nobel Peace Prize. But two - Rabin and Yugoslav politician Zoran Djindjic - were assassinated. Here Schoen reveals the 50 truths of power he has learned in his prestigious career as a “Political Insider,” the title of his long-running Fox-TV show. It is a book for grown-ups. Power is a serious business. Good decisions can change your world - but bad decisions can too.

The long-awaited life-time work of political art by one of the world's most successful political advisors. The 50 Truths about Power from the most powerful people in the world of politics and business include truths learned from these high-profile newsmakers:

PART ONE:
KNOW YOURSELF

1. FIRST, DO NO SELF-HARM 
BILL CLINTON, President of the United States 1993–2001,
Governor of Arkansas 1983–1992
2. YOUR WEAKNESSES ARE YOUR STRENGTHS . . . 
DONALD TRUMP, President of the United States 2017–2021
3. . . . AND YOUR STRENGTHS ARE YOUR WEAKNESSES 
EHUD BARAK, Prime Minister of Israel 1999–2001
4. YOU ARE NOT ENTITLED
CARTER BURDEN, New York City Councilman 1970–1977
5. FOLLOW YOUR MUSE 
SHIMON PERES, President of Israel 2007-2014, Prime Minister of
Israel 1995–1996, 1984–1986
6. PURSUE A PURPOSE GREATER THAN YOURSELF 
MICHAEL BLOOMBERG, Mayor of New York City 2002–2013
7. USE YOUR ANGER 
CHARLES EVERS, Mayor of Fayette, Mississippi 1985–1989,
1969–1981
8. DEFINE YOURSELF, YOURSELF 
HILLARY RODHAM CLINTON, US Secretary of State 2009–2013,
US Senator 2001–2009, First Lady 1993–2001?
9. BE HAPPY, BE POPULAR
SILVIO BERLUSCONI, Prime Minister of Italy 2008–2011, 2001–2006,
1994–1995

PART TWO:

EVALUATE YOUR CIRCUMSTANCES

10. SUCK IT UP 
JOE BIDEN, President of the United States 2021–,Vice-President
of the United States 2009–2017, US Senator 1973–2009
11. THE WORLD IS EVERYTHING THAT IS SAID AND DONE . . . 
THE LIKELY VOTER
12. . . . AND THE WORLD IS EVERYTHING THAT IS NOT
SAID AND NOT DONE 
THE “SHY TRUMPER”
13. PEOPLE ARE NOT NORMAL 
ANTHONY WEINER, US Representative 1999–2011
14. THINK WITHOUT HOPE 
ASHRAF GHANI, President of Afghanistan 2014–2021, and JOE BIDEN
15. PIGGYBACK THE STORY 
ALEXANDRIA OCASIO-CORTEZ, US Representative 2019–
16. DISTRACT AND MISLEAD 
ED KOCH, Mayor of New York City 1978–1989
17. APPROACH THE THRONE 
RICHARD HOLBROOKE, US Permanent Representative to the United
Nations 1999–2001, Balkans envoy 1996–1999
18. PREPARE FOR LUCK 
JOE BIDEN

PART THREE
JUDGE YOUR TIMING

19. TIME IS THE ONLY THING IN LIMITED SUPPLY 
BARACK OBAMA, President of the United States 2009–2017, US
Senator 2005–2008?
20. INERTIA RULES 
THE INSTITUTIONAL REVOLUTIONARY PARTY OF MEXICO
21. THE WORLD CHANGES QUICKLY 
MICHAEL BLOOMBERG
22. “WHEN AVAILABLE, TAKE CERTAINTY” 
SHIMON PERES
23. . . . OR STRATEGICALLY DELAY 
BILL CLINTON
24. OUTWORK 
MICHAEL BLOOMBERG
25. TAKE THE RISK 
MENACHEM BEGIN, Prime Minister of Israel 1977–1983
PART FOUR
REWARD YOUR FRIENDS
26. YOU ARE YOUR FRIENDS 
“THE WEST SIDE KIDS”
27. YOU CAN EARN YOURSELF A LOT OF GOODWILL
VERY CHEAPLY . . . 
LOBBYING
28. . . . AND YOU CAN EARN YOURSELF A LOT OF BAD WILL
EVEN CHEAPER
BENJAMIN (BIBI) NETANYAHU, Prime Minister of Israel 2009–2021,
1996–1999
29. EVERYONE CAN HELP YOU AND EVERYONE CAN HURT YOU 
LINDA TRIPP, Pentagon staffer 1995–2001, White House staffer,
1991–1994
30. YOU HAVE TO GIVE TO GET 
TED CRUZ, US Senator 2013–
31. FIND YOUR FOLLOWERS 
DONALD TRUMP

 

 

Douglas E. Schoen has been one of the most influential Democratic campaign consultants for more than 40 years. He is the founder of Schoen-Cooperman Research, a premier strategic research consulting firm, and he is widely recognized as one of the co-inventors of overnight polling. His political clients include former New York City mayor Michael Bloomberg and President Bill Clinton, and internationally, he has worked for the heads of state of over 15 countries.