Opportunties in Direct Marketing
by Basye, AnneEdition: 1st
Format: Paperback
Pub. Date: 2008-04-11
Publisher(s): McGraw-Hill Education
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Summary
Market yourself toward a successful career!Get started in a career that has a promising future and is financially rewarding.Opportunities in Direct Marketing Careersprovides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing.This career-boosting book will help you: Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production Acquire in-depth knowledge of direct marketing Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resourcesENJOY A GREAT CAREER AS A: Buyer Merchandiser List manager Market research director Copywriter Warehouse manager
Table of Contents
| Acknowledgments | p. vii |
| Introduction | p. ix |
| Direct Marketing: Its Past, Present, and Future | p. 1 |
| How direct and interactive marketing works | |
| Rise, fall, and rise of relationship marketing | |
| Beginning of direct marketing | |
| Why consumers and businesses like direct marketing | |
| Reasons to consider a direct and interactive marketing career | |
| One prerequisite: a head for numbers | |
| Future of direct and interactive marketing | |
| Direct Marketing and the Internet | p. 17 |
| How the Internet contributes to direct marketing success | |
| Opt-in e-mail: a powerful direct marketing medium | |
| An enormous career opportunity | |
| Direct Marketing Companies | p. 25 |
| Business-to-business direct marketing | |
| Advantages of starting in a direct marketing company | |
| Positions in direct marketing companies | |
| Close-up look at a direct marketing career | |
| Salary ranges | |
| Catalog Companies | p. 39 |
| Catalogs and the Internet | |
| Catalog production cycle | |
| Quill Corporation: a business-to-business catalog giant | |
| Close-up look at a career in catalogs | |
| Salary ranges | |
| Direct Marketing Agencies | p. 59 |
| Account management opportunities | |
| Traffic | |
| Media | |
| Creative services | |
| Production | |
| Research | |
| Database marketing | |
| Interactive opportunities | |
| Two success stories | |
| Salary ranges | |
| Telemarketing | p. 77 |
| Telemarketing revolution | |
| Size and scope of telemarketing | |
| Qualifications for telemarketers | |
| Salary ranges | |
| List Industry | p. 87 |
| List brokers | |
| List managers | |
| List compilers | |
| Service bureaus | |
| Mobility in the list industry | |
| Salary ranges | |
| Database Marketing | p. 97 |
| Benefits and applications of database marketing | |
| Sources of information | |
| Database career opportunities | |
| Close-up look at a database marketing career | |
| Salary ranges | |
| Opportunities in Other Industries | p. 111 |
| Package goods marketers | |
| Insurance and other financial services | |
| Banking industry | |
| Automobile industry | |
| Retail | |
| Magazine subscription circulation | |
| Fund-raising | |
| Broadcast direct marketing | |
| Vendors to the direct marketing industry | |
| Educational Preparation and Starting a Career | p. 121 |
| Colleges and universities | |
| Direct Marketing Educational Foundation | |
| Direct marketing associations and clubs | |
| Professional association educational programs | |
| Top-ranking direct marketing agencies | |
| Starting your career | |
| What employers are looking for | |
| How they got there: four career profiles | |
| A bright future | |
| Selected Reading | p. 147 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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