Only Connect A Cultural History of Broadcasting in the United States,9780495050360

Only Connect A Cultural History of Broadcasting in the United States

by
Edition: 2nd
ISBN13: 9780495050360
ISBN10: 0495050369
Format: Paperback
Pub. Date: 2006-03-01
Publisher(s): Wadsworth Publishing
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Summary

ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of social and cultural change. Each chapter opens with a discussion of the historical period, thoroughly traces the development of media policy, the growth of media industries, and the history of U.S. broadcast programming, and closes with a look at the major ways that radio and television have been understood and discussed throughout American history.

Table of Contents

Preface xii
Making History
1(15)
The Power of History
4(1)
It Flows Two Ways
4(1)
Connection: Seeing Through the Fifties
5(2)
History = The Past + Historiography
7(2)
Historical Erasures
8(1)
History and Nation
9(2)
Our Way
9(1)
Borders and Identities
10(1)
Connection: The Strange Case of Dr. Brinkley
11(4)
Conclusion
15(1)
Before Broadcasting
16(18)
Social Context: The Progressive Era
17(3)
Immigration and Nativism
18(1)
Progressive Intervention, Popular Resistance
18(2)
The War to End All Wars
20(1)
The Rise of Popular Media
20(4)
The Press and Magazines
21(1)
Advertising Agencies
22(1)
Music, Vaudeville, and Film
22(2)
Sports and Spectacle
24(1)
Progression and Repression
24(1)
The Invention of Mass Culture
24(1)
High and Low in the Culture Wars
25(1)
Connection: The Scandal of Jazz
25(2)
From Radiotelegraphy to the Wireless
27(2)
Connection: Radio Hackers: Hugo Gemsback and Hiram Percy Maxim
29(4)
Conclusion
33(1)
Broadcasting Begins, 1919 to 1926
34(25)
Social Context: The Jazz Age
35(4)
Restrictions and Backlash
35(1)
Black Resistance
36(1)
What Did Women Want?
36(1)
Popular Entertainments
37(1)
Who Are These Americans?
38(1)
Radio Activity
39(6)
RCA: The Radio Corporation of America
39(2)
Early Regulation
41(1)
Defining ``Quality''
41(1)
Radio Conferences
42(1)
Principles and Precedents
43(1)
Early Broadcasters
44(1)
Connection: Bertha Brainard and NBC
45(4)
The Network Idea
47(2)
Connection: ``Eveready Red'' Wendell Hall
49(4)
Other Important Early Stations and Programs
52(1)
Social Discourse
53(4)
Utopian Hopes, Dystopian Fears
53(3)
Public Service versus Commercialism
56(1)
Public Interest
57(1)
Conclusion
57(2)
The Network Age, 1926 to 1940
59(25)
Social Context: Depression and a New Deal
59(3)
Depression
60(1)
A New Deal
61(1)
Radio Ground Rules
62(7)
General Order 40
63(2)
The Communications Act of 1934
65(1)
The Romance Hits a Few Bumps
66(3)
Networks Triumphant
69(1)
Connection: CBS: ``We Try Harder''
70(6)
The Sponsor's Medium
76(2)
Connection: J. Walter Thompson, Radio Showmen to the World
78(5)
The American Medium
80(1)
Network Woes
81(2)
Conclusion
83(1)
Radio for Everyone, 1926 to 1940
84(30)
The Media Milieu
84(8)
Radio Still Goes Hollywood
86(1)
The Afterlife of Vaudeville
87(1)
The Swing Decades
88(1)
The Press-Radio Wars and the Birth of Broadcast News
89(3)
Magazine Chat and Women's Programs
92(1)
Popular Commercial Radio
92(3)
Connection: Jack Benny and His Radio Family
95(9)
Dramatic Adaptations
100(1)
Comedy Series
101(1)
Thriller Dramas
102(1)
Quiz Shows
102(1)
Sports
103(1)
Religious Programming
103(1)
Daytime Radio
104(2)
Soaps: Serial Drama for Women
104(2)
Connection: All Irna's Children
106(6)
Daytime Talk
109(3)
Critiques of Mass Culture
112(1)
Conclusion
113(1)
War at Home and Abroad, 1940 to 1945
114(30)
Social Context: The Winds of War Blow Change
114(4)
Embattled Isolationism
114(1)
Who We Are, Why We Fight
115(2)
The Military-Industrial Complex
117(1)
Social Discourse: Thinking about Radio
118(3)
Industry Conceptions of the Audience
118(2)
The Rise of U.S. Media Research
120(1)
Connection: Father Coughlin and the Masses
121(4)
Radio Goes to War
125(1)
Connection: Americans All, Immigrants All
126(5)
Government-Industry Cooperation
130(1)
Connection: The Public Woman: The Story of Mary Marlin
131(9)
Pitching America Overseas
135(2)
The Rise of Network News
137(3)
Up and Down with the FCC
140(2)
ABC Enters the Scene
140(1)
Spectrum Struggles
141(1)
Conclusion
142(2)
At Last Television, 1934 to 1955
144(32)
Social Context: Returning to Normalcy
144(3)
Labor Unrest and the Rise of Corporate Liberalism
145(1)
The Cold War at Home
146(1)
The Race Issue Redux
146(1)
The Media Environment
147(4)
A New Deal at the Movies
147(1)
The Print Media
148(1)
Books
149(1)
Advertising and Public Relations
149(1)
Radio
150(1)
Connection: DJs, Black Radio, and the Rise of Rock `n' Roll
151(2)
Television's Golden Age
153(2)
The Blue Book
155(1)
The Big Chill
156(2)
The Meaning of Live
158(10)
High Art: The Live Anthology Drama
160(2)
Variety Shows
162(1)
The Birth of the Sitcom
163(2)
News
165(1)
Sports
166(1)
Daytime
167(1)
Syndication
167(1)
Connection: Cold War TV: I Led 3 Lives
168(4)
Social Discourse
172(2)
``TV Is Bad for Kids,'' Phase I
172(1)
``TV Needs to Control Itself''
173(1)
``Commercial TV Is Free TV''
173(1)
Conclusion
174(2)
The Domesticated Medium, 1955 to 1965
176(32)
Social Context: The Way We Weren't
177(4)
The Civil Rights Movement
178(2)
``Women: Neglected Assets''
180(1)
The Trouble with Teens
180(1)
Living with TV
181(2)
Hollywood Finds a Foothold
182(1)
Connection: Payola and the Rise of Format Radio
183(2)
The Classic Network System Emerges
185(4)
Network Finesse
185(1)
The Classic Network System
186(1)
TV Reforms
187(1)
National Educational Television and the Lure of Cable
188(1)
Regulation: Corruption, Crackdown, and Complacency
189(2)
The ``Whorehouse Era''
189(1)
Minow the Intimidator
190(1)
TV and Violence, Phase II
190(1)
Slouching Toward Public TV
191(1)
Programming for Prosperity: American TV
191(3)
Sitcoms
192(1)
Drama
192(2)
Connection: ``Just the Facts, Please, Ma'am''
194(7)
Music and Variety Shows
196(1)
Quiz and Game Shows
197(1)
Sports
198(1)
Talk
198(1)
Soaps and Serials
199(1)
Saturday Morning World
200(1)
News and Documentary
200(1)
Connection: The Whole World Is Watching
201(3)
Social Discourse
204(3)
The Measured Audience
204(1)
Critical Mass
205(1)
Is TV Art?
206(1)
Conclusion
207(1)
The Classic Network System, 1965 to 1975
208(35)
Social Context: Something's Happening Here
208(5)
Race: Again, with a Vengeance
208(1)
``One, Two, Three, Four, We Don't Want Your ****ing War!''
209(1)
Peace, Love, and All That
210(1)
Deep Social Change
211(2)
The Revolution in Media
213(4)
The Underground Press
214(1)
Radio
215(1)
Movies
216(1)
Advertising
217(1)
The Classic Network System and Its Discontents
217(5)
Agents of Change
219(1)
Cable
220(1)
The Rise of the Independent Stations
221(1)
Connection: At Last, Public Television
222(2)
Regulation: Breaking the Bottleneck
224(3)
Fin/Syn and PTAR
225(1)
Untying Cable
226(1)
Fairness Doctrine
226(1)
Citizen Action
227(1)
Connection: Sorry, We Are Experiencing Racial Difficulties
227(3)
Programming: The Age of Relevance
230(6)
Generational Politics and the American TV Family
231(5)
Connection: A ``Real'' American Family on PBS
236(4)
Drama, Talk, Movies: The Sixties Mix
238(1)
The Living Room War
238(1)
Sports
239(1)
Social Discourse
240(2)
Violence Redux
240(1)
Citizen Activism
241(1)
Conclusion
242(1)
Rising Discontent, 1975 to 1985
243(36)
Social Context: Crisis of Confidence
243(1)
Media Changes
244(3)
McPaper
245(1)
Movies
245(1)
Radio
246(1)
Deregulation, Breakup, and Merger
247(1)
Connection: Mark Fowler's Toaster
247(4)
Industry Explosion
251(9)
57 Channels
252(1)
Pay Cable
252(1)
Basic Cable
253(1)
Superstations
253(1)
Niche Channels
254(2)
Public Service, Public Access
256(1)
Public Television
257(2)
The End of an Era
259(1)
Expanding Programs
260(1)
The New Dramas
261(1)
Connection: The Many Qualities of Fred Silverman
261(9)
Dallas Days
268(2)
Connection: Female Trouble: Cagney & Lacey
270(6)
Daytime
272(1)
Nighttime News
273(1)
Sports
274(1)
Late Night
274(2)
Social Discourse
276(2)
Conclusion
278(1)
The Big Change, 1985 to 1995
279(46)
Social Context: Extremes and Contradictions
279(4)
The Deregulated Decade
283(2)
Media Matters: The Age of Synergy
285(9)
Video
287(1)
Print
288(1)
Audio
289(2)
Advertising
291(1)
Global Markets
292(2)
TV U.S.: Nothing Succeeds Like Excess
294(7)
Upstarts: Fox, UPN, WB
295(3)
Jurassic Park? The Big Three Survive
298(1)
Cable
299(2)
Connection: ESPN = Entertainment and Sports Empire
301(4)
Programs: Pushing the Envelope
305(3)
Dramedy
306(2)
Family Shows in the New Era
308(1)
Connection: The Postmodern Family: Cosbys, Conners, and Simpsons
308(6)
Trash TV
313(1)
Connection: The Return of Unruly Women
314(4)
TV and Changing Culture around the World
318(1)
Connection: Taiwan Television and Hsiang-tu Hsi
318(4)
Social Discourse: The Net Effect
322(2)
Conclusion
324(1)
Everything That Rises Must Converge: Regulation and Industry in a New Millennium
325(37)
Social Context: Falling Down
325(3)
The Framework for Digital Convergence
328(2)
Regulation: A New Act for the New Millennium
330(3)
Connection: Media Ownership Debates
333(9)
Intellectual Property in the Digital Age
338(2)
Regulating Global Convergence
340(2)
Connection: Television without Frontiers
342(2)
Industry Convergence
344(12)
Converging Pressures on Network TV
346(3)
Public Broadcasting
349(2)
Cable
351(1)
Hollywood in the Digital Era
352(1)
Radio
353(1)
Satellite TV and Radio
354(1)
Music
355(1)
A Global Public Sphere? International Broadcasting Post-9/11
356(2)
Connection: The Rise of Al-Jazeera
358(3)
Conclusion
361(1)
Convergence Culture in the New Millennium
362(26)
Convergence Television
363(1)
Blurring Boundaries
363(1)
Connection: Reality TV
364(5)
Transmedia and Hyperdiegesis
367(2)
New Audiences, Fresh Faces, Different Stories
369(6)
The New Youth Generation
369(2)
Mas Television Latina
371(2)
Agitating for Inclusion
373(1)
Out onto Prime Time
374(1)
Cable: It's Not TV . . .
375(1)
Connection: Single Women and ``Family'' Men
376(3)
Global Culture in a Digital Era
379(1)
Connection: India Goes Global and Local
380(4)
Social Discourse: The Decline of Mass Culture
384(4)
Conclusion: TV after TV
388(6)
Connection: Geeks Supreme
389(2)
Peer to Peer
391(3)
The Outlook
393(1)
Bibliography 394(5)
Index 399

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