Online Auctions at Ebay: Bid With Confidence, Sell With Success
by Prince, Dennis L.; Price, Dennis L.Edition: 2nd
Format: Paperback
Pub. Date: 1999-09-01
Publisher(s): Cengage Learning Ptr
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Summary
Inside, you'll quickly learn how to hone your bidding skills so you can win more auctions while spending less money. Learn some of the best techniques to make you a bidder par excellence. Then, learn the quick and easy ways to create professional-looking auction listings that will get you more bids and more money!
Table of Contents
| Introduction | p. xvii |
| Understanding Auctions and the Internet | p. 1 |
| The History of the Auction | p. 3 |
| What Exactly Is an Auction, Anyway? | p. 4 |
| Where Did Auctions First Start? | p. 5 |
| Why Auction? | p. 7 |
| Different Types of Auctions | p. 10 |
| The English Auction | p. 11 |
| The Dutch Auction | p. 12 |
| Other Auction Types | p. 14 |
| Traditional Trickery and Other Unfair Acts | p. 16 |
| Collusion | p. 16 |
| Thievery | p. 17 |
| Shill Bidders | p. 18 |
| Afterword | p. 18 |
| The Benefits of an Auction | p. 19 |
| Sellers Find More Buyers | p. 20 |
| Buyers Find More Items | p. 21 |
| Timing | p. 24 |
| Leveling the Playing Field | p. 27 |
| For the Benefit of a Benefit | p. 30 |
| The Birth of eBay | p. 33 |
| The Internet Revolution | p. 34 |
| A Different Form of E-Commerce | p. 36 |
| eBay Goes Live | p. 37 |
| The Growth of eBay | p. 38 |
| Secondary and Tertiary Markets | p. 40 |
| How I Got Hooked on eBay | p. 42 |
| Is It Safe? | p. 45 |
| General Concerns About the Internet | p. 46 |
| Take Care of Yourself | p. 47 |
| Majority Rules | p. 48 |
| Community Minded | p. 50 |
| Basic Netiquette Tips and Techniques | p. 54 |
| eBay's Increased Efforts for Safe Trading | p. 56 |
| Grass Roots, or Power to the People | p. 56 |
| TRUSTe and eBay's Privacy Policy | p. 58 |
| SafeHarbor | p. 59 |
| The Feedback Forum | p. 59 |
| Suspension and Loss of Registered Status | p. 62 |
| Escrow Service | p. 63 |
| Verified eBay User | p. 64 |
| Trade with Confidence--eBay's New Insurance Feature | p. 65 |
| Authentication and Grading | p. 66 |
| Better Business Bureau Online | p. 66 |
| Legal Buddy | p. 67 |
| Open Lines of Communication | p. 68 |
| What Do You Think? | p. 68 |
| Get Started and Join the Fun | p. 69 |
| What You Need to Begin | p. 71 |
| Getting the Basics | p. 71 |
| Hardware That Isn't Soft | p. 72 |
| Software That Isn't Hard | p. 76 |
| Picture This | p. 78 |
| Choosing a Browser | p. 80 |
| Connect! | p. 81 |
| Free Samples | p. 83 |
| Thumbing a Ride Without Thumbing Your Nose | p. 83 |
| How 'Bout My TV? | p. 85 |
| A Final Thought | p. 86 |
| Welcome to eBay | p. 87 |
| Accessing the Web Site | p. 87 |
| The eBay Home Page | p. 89 |
| New to eBay? | p. 92 |
| The eBay New User Tutorial | p. 93 |
| The Auction Listings | p. 94 |
| Get Local or Go Global | p. 99 |
| eBay Extras: Additional User Features | p. 100 |
| Getting Registered | p. 102 |
| Searching for Items | p. 109 |
| Viewing Featured Items from the eBay Home Page | p. 110 |
| Using the Category Listings | p. 112 |
| Looking for Newly Added Items | p. 115 |
| Using the Search Tools | p. 116 |
| Exceptions to the Rules | p. 121 |
| To the Gallery | p. 122 |
| Introducing eBay's Personal Shopper | p. 124 |
| Wanted: Sooner Than Later | p. 126 |
| Go Ahead, Place Your Bid | p. 129 |
| Reviewing the Item You'll Bid On | p. 129 |
| The Bidding Process | p. 139 |
| Your Bid Notification and Daily Status | p. 142 |
| Reviewing Your Bids Online | p. 144 |
| Hey! You Were Outbid! | p. 145 |
| eBay Turns the Page | p. 147 |
| The End of the Auction | p. 149 |
| General Advice and Common Sense | p. 153 |
| Whose Market Is It, Anyway? | p. 154 |
| Supply and Demand | p. 155 |
| An Item for All Seasons | p. 157 |
| Set Realistic Expectations | p. 158 |
| Don't Let Your Eyes Be Bigger Than Your Wallet | p. 160 |
| Get Rich Quick...Not! | p. 162 |
| Do Things Ever Go Wrong? | p. 163 |
| E-Motions | p. 167 |
| What Are Other People Like? | p. 168 |
| The New Users | p. 168 |
| The Casual Users | p. 169 |
| The Professional Users | p. 169 |
| The Elite | p. 170 |
| The Not-So-Nice Users | p. 170 |
| Competition at Its Finest | p. 171 |
| The Euphoric Winner | p. 172 |
| The Disgruntled Loser | p. 173 |
| How Do You Rate? | p. 174 |
| Becoming a Savvy Bidder | p. 175 |
| Being an Informed Bidder | p. 177 |
| Research the Items You Want | p. 177 |
| Rare and Hard to Find? | p. 180 |
| Investigate the Seller | p. 183 |
| Checking Bid History | p. 184 |
| Check Relistings | p. 186 |
| Picture--Perfect? | p. 188 |
| If You Have Questions, Just Ask | p. 189 |
| Understanding the Auction Variations | p. 191 |
| Minimum Bid Auctions | p. 191 |
| Proxy Bid Auctions | p. 193 |
| Reserve Price Auctions | p. 196 |
| Dutch Auctions | p. 200 |
| Private Auctions | p. 202 |
| Bidding Strategies | p. 203 |
| When Should You Bid? | p. 204 |
| Proxy Bidding Strategies | p. 207 |
| The Penny Principle | p. 209 |
| Dutch Auction Strategy | p. 210 |
| Sniping | p. 213 |
| Put Your Money Where Your Mouse Is | p. 225 |
| Knowing When to Walk Away | p. 227 |
| Managing Your Bidding Activity | p. 229 |
| Tracking Your Auctions | p. 230 |
| I've Changed My Mind, I Don't Want to Bid | p. 238 |
| Insufficient Funds | p. 241 |
| You Are the Auctioneer | p. 243 |
| What Do You Want to Sell Today? | p. 245 |
| What Do You Have to Sell? | p. 246 |
| Done Any Upgrading Lately? | p. 247 |
| Know Your Item | p. 247 |
| Researching the Potential Success of Your Auction | p. 248 |
| Using Etiquette When Selling Your Item | p. 253 |
| Verifying Your Item Before You List | p. 254 |
| Flooding the Market | p. 255 |
| Be Realistic | p. 256 |
| Creating a Simple Auction Listing | p. 257 |
| First Things First | p. 257 |
| Setting Your Item's Title and Category | p. 258 |
| Entering the Item Description | p. 261 |
| Setting Your Listing Options, Location, and Payment Terms | p. 266 |
| Setting Your Shipping Terms | p. 268 |
| Establishing the Minimum (Starting) Bid | p. 269 |
| Using Reserve Prices | p. 270 |
| Setting the Duration of Your Auctions | p. 273 |
| Finishing Up | p. 274 |
| How Much Does It Cost to List an Item? | p. 275 |
| Any Other Terms or Conditions You Want to Specify? | p. 276 |
| Verifying Your Item Listing | p. 277 |
| E-mail Notification of Your New Listing | p. 282 |
| Final Thoughts | p. 284 |
| Timing Is Everything | p. 285 |
| Timing Your Auction | p. 285 |
| Time of Day | p. 286 |
| Time of Week | p. 289 |
| Time of Year | p. 289 |
| Choosing the Length of Your Auction | p. 291 |
| A Bad Time Is Downtime | p. 295 |
| Spicing Up Your Listing for Better Results | p. 297 |
| Knowing the Key Ingredient | p. 298 |
| Bait the Bidders and They'll Be Hooked | p. 299 |
| Using Easy HTML for Killer Listings | p. 301 |
| A Picture's Worth a Thousand Bucks | p. 306 |
| How to Get a Picture of Your Item | p. 308 |
| Altering Pictures | p. 308 |
| Storing and Queuing Up Your Pictures | p. 309 |
| Adding an Image to Your Auction Listing | p. 312 |
| Mixing Images and Text in Your Item Description | p. 315 |
| A Few Subtle Tricks | p. 320 |
| Add Inter-Listing Hyperlinks | p. 324 |
| Advertising Your Auction Listings | p. 324 |
| Wrapping Up | p. 325 |
| Managing Your Auctions | p. 327 |
| Answering Bidders' Questions | p. 327 |
| Revising, Improving, or Abandoning Your Listing | p. 332 |
| Revising Items | p. 332 |
| Changing the Category for Your Auction | p. 336 |
| Adding to Your Item | p. 337 |
| Cross-Listing Your Auctions | p. 341 |
| Cancelling Your Auction | p. 343 |
| It's the Last Day and Still No Bids | p. 346 |
| When Bidding Activity Stalls | p. 347 |
| Reasons to End an Auction Early | p. 348 |
| Canceling Bids on Your Auction | p. 350 |
| Keeping Track of Your Auctions | p. 352 |
| If It Doesn't Sell, Are You a Failure? | p. 354 |
| Relisting Your Item | p. 355 |
| After the Auction | p. 359 |
| Closing the Auction and Making Contact | p. 361 |
| Last Bids | p. 362 |
| Assessing Your eBay Commission and Account Status | p. 362 |
| eBay Notification | p. 367 |
| Communicate! | p. 373 |
| Clean and Clear Communication | p. 374 |
| First Contact | p. 375 |
| Reserve Price Not Met? | p. 378 |
| Keeping Track of Your Communications | p. 383 |
| Following Up | p. 383 |
| No Reply | p. 386 |
| Payment | p. 391 |
| Who Goes First? | p. 391 |
| Methods of Payment | p. 392 |
| Popular Ways to Pay | p. 393 |
| Other Ways to Pay | p. 395 |
| International Exchanges | p. 397 |
| The Check Is in the Mail | p. 398 |
| Bad Checks | p. 403 |
| Hello? I Sent My Payment Two Weeks Ago | p. 405 |
| Shipping and Handling | p. 407 |
| What Do You Have to Ship? | p. 407 |
| Where Can You Get Shipping Supplies? | p. 408 |
| Packaging Techniques | p. 412 |
| Photos and Other Flat Items | p. 413 |
| Glassware, Pottery, and Other Things That Go Bump | p. 413 |
| Small Items | p. 414 |
| Framed Items | p. 414 |
| Being Cost-Conscious When You Pack | p. 415 |
| Bullet-Proof Isn't Necessary | p. 415 |
| Choosing the Best Carrier | p. 416 |
| Determining Postage Costs | p. 418 |
| Use Good Judgment When Billing for Shipping | p. 419 |
| Registering and Insuring Packages | p. 421 |
| Satisfaction Guaranteed! | p. 425 |
| Follow Up as Buyer and Seller | p. 426 |
| Buyers | p. 426 |
| Sellers | p. 427 |
| The Cover Letter | p. 430 |
| Dress Up the Item | p. 431 |
| Posting Feedback on eBay | p. 432 |
| Additional Features of the Feedback Forum | p. 443 |
| A Few Guidelines When Leaving Feedback | p. 445 |
| Going Offline for Other Deals | p. 449 |
| Meeting People Who Share Your Interests | p. 449 |
| What Else Do You Have? | p. 450 |
| Suggestive Selling | p. 451 |
| The USENET | p. 452 |
| Helping the Less Fortunate Ones | p. 453 |
| And in the End | p. 457 |
| Appendixes | p. 461 |
| More Information and Resources | p. 463 |
| General Information about Auctions | p. 463 |
| Price Guides and Useful Publications | p. 464 |
| More Info About PCs and Other Gadgets | p. 465 |
| Learning More about Web Browsers and the Internet | p. 466 |
| Internet Safety and Good Practices | p. 468 |
| HTML Help, Tools, and Tutorials | p. 469 |
| More HTML Templates | p. 471 |
| The Low-Frills Listing | p. 471 |
| The Table-Style Listing | p. 474 |
| The Total Atmosphere Listing | p. 476 |
| Index | p. 479 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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