The Networked Nonprofit Connecting with Social Media to Drive Change
by Kanter, Beth; Fine, Allison; Zuckerberg, RandiEdition: 1st
Format: Paperback
Pub. Date: 2010-06-28
Publisher(s): Jossey-Bass
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Summary
This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.
Author Biography
Named one of the most influential women in technology by Fast Company and one of Business Week's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
Table of Contents
| Figures and Tables | p. v |
| Foreword | p. vii |
| Preface | p. xi |
| Acknowledgments | p. xvii |
| The Authors | p. xix |
| Introducing Networked Nonprofits | p. 1 |
| Nonprofit Challenges and Trends | p. 11 |
| How to Become a Networked Nonprofit | p. 23 |
| Understanding Social Networks | p. 25 |
| Creating a Social Culture | p. 41 |
| Listening, Engaging, and Building Relationships | p. 59 |
| Building Trust Through Transparency | p. 73 |
| Making Nonprofit Organizations Simpler | p. 87 |
| What to Do as Networked Nonprofit | p. 103 |
| Working with Crowds | p. 105 |
| Learning Loops | p. 121 |
| From Friending to Funding | p. 135 |
| Governing Through Networks | p. 151 |
| Conclusion | p. 163 |
| Notes | p. 167 |
| Glossary | p. 181 |
| Resources | p. 189 |
| Index | p. 193 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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