Alan Treadgold, Founding Partner, Candezent Advisory,Jonathan Reynolds, Associate Professor in Retail Marketing & Deputy Dean, Said Business School, University of Oxford

Alan Treadgold has held senior positions in advertising, management consulting, and academic institutions globally, including CEO IdeaWorks (a WPP business) in Australia; EVP and Global Head of Retail for Leo Burnett advertising; Partner and Retail Lead, PA Consulting; CEO Australian Centre for Retail Studies (ACRS), Monash University, Melbourne. He began his career at the Oxford Institute of Retail Management (OXIRM) and holds a doctorate from the University of Oxford for his research into innovation diffusion theory. He advises a range of retail, consumer products, and technology companies globally.


Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management (OXIRM) and Deputy Dean of the Saïd Business School. He is one of the leading academic experts in the study of the retail sector internationally. Jonathan's teaching and research focuses primarily on the retail sector, and he is widely considered to be one of the world's leading academics in this field. He is particularly recognised for his scholarship and expertise in the areas of electronic commerce and omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retail management.

List of FiguresList of TablesList of CasesIntroductionPart I. Navigating the New Retail Landscape1. The New Landscape for Customer Engagement2. The Transformational Potential of Technology3. Contemporary Approaches to Customer Engagement: Re-imagining the Retail Store4. The Emergence of New Business Models5. Bringing Order to the New World OrderPart II. Guidance for Business Leaders6. Delivering Customer Centric Experiences7. The Capability Requirements of the Retail Enterprise8. The Capability Requirements of Retail Enterprise LeadersConclusions: Challenges and OpportunitiesIndex