Music 2 Go: Student CD Rom to accompany Marketing, 13th edition,9780072526516

Music 2 Go: Student CD Rom to accompany Marketing, 13th edition

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ISBN13: 9780072526516
ISBN10: 0072526513
Format: CD
Pub. Date: 2003-01-01
Publisher(s): McGraw Hill (Manual)
Availability: This title is currently not available.
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Table of Contents

Part I The Nature and Scope of Marketing

1. THe Field of Marketing

2. The Dynamic Marketing Environment

3. Global Markets and Marketing

Part II. Target Markets

4. Consumer Markets and Buying Behavior

5. Business Markets and Buying Behavior

6. Market Segmentation, Targeting and Positioning

7. Marketing Research and Market Information

Part III. Product

8. Product Planning and Development

9. Product Mix Strategies

10. Brands, Packaging, and other Product Features

11. Services and Not-for-Profit Offerings

Part IV. Price

12. Price Determination

Appendix A – Marketing Math

13. Pricing Strategies

Part V. Distribution

14. Channels of Distribution

15. Retailing

16. Wholesaling and Physical Distribution

Part VI. Promotion

17. Integrated Marketing Communications

18. Personal Selling and Sales Force Management

19. Advertising, Sales Promotion, and Public Relations

Part VII. Managing the Marketing Effort

20. Strategic Marketing Planning

21. Marketing Implementation and evaluation

22. Marketing and the Information Economy

Appendix B-Careers in Marketing

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