Multimodal Transcription And Text Analysis

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Format: Paperback
Pub. Date: 2006-04-11
Publisher(s): Equinox
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Summary

What are multimodal texts? How can we transcribe and analyze them? How can multimedia and internet help us in multimodal discourse analysis? What postproduction and authoring skills are needed to analyze a multimodal text or to develop a corpus of multimodal texts? How does the study of language relate to multimodality and multimedia, in particular in the e-learning age? How, and to what extent, will multimodal discourse analysis re-shape linguistics? These questions arise because the ways in which individuals, institutions, communities and cultures interact with each other across diverse space-time scales are being changed by the combined resources of interactive multimedia and the internet. In its attempt to provide answers to the questions raised above, and many others, this book proposes concrete solutions to the problems of multimodal text analysis and transcription of printed texts, websites and film. As such, it constitutes a much needed course in multimodal text transcription and analysis. It also suggests ways in which multimodal discourse analysis can help both educators and students understand how meaning is made in the e-learning environments that now play such an important role in our lives.

Author Biography

Paul J. Thibault is Professor of Linguistics and Media Communication, Agder University College, Kristiansand, Norway.

Table of Contents

Foreword xi
Acknowledgments xiii
Preface xv
Introduction: multimodal texts and genres
1(56)
Introduction
1(3)
Multimodal texts and the resource integration principle
4(17)
Resource integration and the transcription of printed cartoons
7(9)
Multimodal transcription of cartoon narratives and the question of the metafunctions
16(1)
Sources of meaning in multimodal texts
17(4)
Cluster analysis and the transcription of static multimodal texts
21(13)
Multimodal transcription and questions of genre
30(4)
Textual properties of short printed cartoons
34(4)
Printed advertisements and their exemplification of the metafunctions
38(6)
Metafunctions in relation to genre
38(6)
Web pages and their transcription
44(2)
Film texts and their transcription
46(8)
The soundtrack
51(3)
Conclusion
54(3)
The printed page
57(46)
Introduction
57(1)
The printed page and its evolution
57(4)
The resource integration principle in the scientific page
61(9)
How can we study tables systematically?
64(4)
How does the page communicate?
68(2)
Science textbooks and multimodal meaning making
70(1)
Visual, verbal and actional semiotic resources in a table
71(7)
Visual and verbal resources
71(3)
Thematic development of the page: hierarchies of textual periodicity
74(4)
Actional semiotic resources
78(1)
Blood under the microscope: multimodality in a photographic display
78(2)
Integration of scientific photographs and verbal text
80(11)
The textual metafunction
80(2)
The ideational (experiential and logical) metafunctions
82(7)
The interpersonal metafunction
89(2)
The Italian texts: differences with respect to the Australian texts
91(2)
Reading paths
91(1)
The use of colour
92(1)
Expertise and authority vs. comprehensibility and accessibility
93(9)
Linguistic resources
96(3)
Visual resources
99(3)
Conclusion
102(1)
The web page
103(62)
Introduction
103(2)
Page or screen?
105(4)
Decoupling of material support and information on the computer screen
109(4)
The relationship between web page, website, web users and web genres
113(5)
The home page
118(2)
The Nasa Kids home page
120(6)
Creating a hypertext pathway
126(4)
The British Museum Children's Compass website
130(6)
Children's Compass home page: description of multimodal objects
130(6)
A multimodal hypertextual thematic formation: daily life in Asia
136(10)
Thematic system analysis: preliminary observations and an example
136(4)
Multimodal thematic system development along a hypertext pathway
140(6)
The action potential of hypertext objects
146(10)
Experiential meaning
147(1)
Interpersonal meaning
148(5)
Textual meaning
153(3)
The virtual world of hypertext
156(5)
Community or social network of users and practices?
161(1)
The WWW as technological infrastructure and meaning-making resource
162(2)
Conclusion
164(1)
Film texts and genres
165(86)
Introduction
165(2)
The Eskimo text: a macro-analytical approach to transcription
167(7)
The Westpac text: an integrated approach to transcription
174(7)
Etic and emic criteria in multimodal transcription
181(3)
Phases, subphases and transitions
184(2)
Column 1: Row number and time specification
186(1)
Column 2: The visual frame
187(4)
Visual frames and shots
187(2)
Information structure: Given and New
189(1)
Sequencing and relations of interdependence' between shots
190(1)
Column 3: The visual image
191(11)
Specifying visual information
191(4)
Perspective
195(1)
Distance
195(3)
Visual collocation
198(1)
Visual salience
199(1)
Colour
199(1)
Coding orientation
200(1)
Visual focus or gaze of participants
200(2)
Column 4: Kinesic action
202(7)
The meaning of movement
202(4)
Interpersonal modification of movement
206(3)
General observations on the notation of movement
209(1)
Column 5: The soundtrack
209(13)
Integrating auditory phenomena
209(1)
Sound acts and sound events
210(1)
Dialogic relations among sound events
211(3)
A brief comment on the notation of the soundtrack
214(1)
The rhythm of sound events
214(2)
Accented rhythmic units
216(1)
Rhythm groups
216(1)
Degree of loudness
217(1)
Duration of syllable, musical note, sound event
218(1)
Tempo
219(1)
Continuity and pausing
220(1)
Dyadic relations among auditory voices: sequentiality, overlap, turntaking
220(1)
Vocal register
221(1)
Column 6: Metafunctional interpretation
222(1)
Metafunctional notation in relation to Column 6
222(1)
Display and depiction: two sides of the same semiotic coin in visual texts
223(25)
Multimodal discourse analysis: the Mitsubishi Carisma advertisement revisited
223(1)
From delimited optic array to visual text: the stratification of the visual sign
223(5)
Transformations in the optic array: some examples from the Mitsubishi Carisma text
228(2)
Visual transitivity frames and experiential meaning
230(2)
Identity chains in visual semiosis
232(2)
Dependency relations in the Mitsubishi Carisma text: implications for visual texts
234(5)
Some sources of coherence in the Mitsubishi Carisma advertisement: Phase 1
239(3)
Counter-expectancy and hypertext in the Mitsubishi Carisma advertisement
242(6)
Conclusion: the shape of things to come
248(3)
References
251(14)
Appendices
Appendix I
1(260)
Appendix II
261(4)
Index 265
List of Insets relating to Keypoints

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