More than ever, the third edition of the McGraw-Hill Guide emphasizes the fact that successful writers adapt to the circumstances they are writing for their audience, purpose, and the conventions of the genre they are composing. The McGraw-Hill Guide helps students adapt to these circumstances by helping them set specific writing goals, achieve those goals, and then assess the effectiveness of their work. The McGraw-Hill Guide allows students to study in whichever manner they prefer: in print or online. The CONNECT COMPOSITION PLUS 2.0 eBook provides The McGraw-Hill Guide content in a digital format that is accessible from within Connect with single sign on access to Blackboard or other learning management systems through McGraw-Hill CAMPUS.Students can link directly to activities and assignments within CONNECT from the eBook. No longer forced to carry a print text, students can have all the resources from The McGraw-Hill Guide right on their computer's desktop!With digital tools developed by composition experts, CONNECT COMPOSITION PLUS 2.0 enables you to create a state of the art teaching and learning environment that engages your students with their course assignments, including: group assignments discussion board assignments blog assignments writing assignments The flexible content and powerful tools found in CONNECT COMPOSITION PLUS2.0 with The McGraw-Hill Guide work well in traditional course settings as well as online or inhybrid courses.If your goal is to teach your students how to adapt to any writing situation using a goal-centered approach, then The McGraw-Hill Guide is the perfect match for your composition course. With its optional Handbook, easily customizable Table of Contents, and comprehensive Online Edition, The McGraw-Hill Guide adapts to the changing needs of your writing program.

*New to this edition

Part One: Getting Started

1. Writing Goals and Objectives for College and for Life

Writing in the four areas of your life

Writing as a College Student

Writing as a Professional

Writing as a Citizen

Writing as a Family Member or Friend

Writing in the Four Areas of this Course

Learning Goals in this Course

Rhetorical Knowledge

Rhetorical Analysis

Critical Thinking, Reading, and Writing

Writing Process

Knowledge of Convention

Composition in Electronic Environments

Becoming a Self-Reflective Writer

*Strategies for Success

2. Reading Critically for College and for Life

Why Read Critically? Integrating Sources into Your Own Writing

Using Prereading Strategies

Reading Actively

Annotating Effectively

Reading Visuals

Reading Web Sites

Using Postreading Strategies

Starting Your Writer’s/Research Journal

Writing Effective Summaries

Synthesizing Information in Readings

Using Your Reading in Your Writing

Constructing a Rhetorical Analysis

3. Writing to Understand and Synthesize Texts [New Chapter]

Setting Your Goals

Rhetorical Knowledge

Writing to Understand and Synthesize Texts

Writing Assignment Options

Critical Thinking, Reading, and Writing

Qualities of Effective Writing to Understand and Synthesize Texts

Reading to Learn about Understanding and Synthesizing Texts

*Danny Goldberg, Kill the Internet—and Other Anti-SOPA Myths (Editorial)

*Jimmy Wales and Kat Walsh, We Are the Media, and So Are You (Editorial)

*Margaret Munson, Critical Response to “We Are the Media, and So Are You” (Student Essay)

Writing Processes

Invention: Getting Started

Organizing Your Ideas and Details

Constructing a Complete Draft

Revising

Knowledge of Conventions

Editing

Genres, Documentation, and Format

A Writer Achieves Her Goal: Margaret Munson’s Synthesis

*Margaret Munson, Protecting Creativity in a Wired World: Two Perspectives (Student Essay)

Self-Assessment: Reflecting on Your Goals

4. Writing to Discover and to Learn

Using Invention Strategies to Discover Ideas

Listing

Freewriting

Questioning

Answering the Questions Who? What? When? Why? and How?

Brainstorming

Clustering

Keeping Notebooks and Journals

Double-entry Notebook

Field Notebook

Rewriting Your Class Notes

Minute Paper

Muddiest Point

Preconception Check

Paraphrasing

Organizing and Synthesizing Information

Invented Interview/Unsent Letter

Using Charts and Visuals to Discover and to Learn

Clustering and Concept Mapping

Process Flowchart

Studying for Exams

Test Questions

Mnemonic Play

5. Writing to Share Experiences

Setting Your Goals

Rhetorical Knowledge

Writing to Share Experiences

Scenarios for Writing: Assignment Options

Critical Thinking, Reading, and Writing

Qualities of Effective Writing about Experiences

Reading to Learn about Writing That Shares Experiences

Tanya Barrientos, Se Habla Español (Memoir)

*Sherman Alexie, Superman and Me (Literacy Narrative) [print book only]

*Brad Whetstine, Augustinian Influences (Literacy Narrative) [ebook only]

Suki Kim, Facing Poverty with a Rich Girl’s Habits (Memoir) [ebook only]

Writing Processes

Invention: Getting Started

Organizing Your Ideas and Details

Constructing a Complete Draft

Revising

Knowledge of Conventions

Editing

Genres, Documentation, and Format

A Writer Achieves Her Goal: Jessica Hemauer’s Final Draft

Jessica Hemauer, Farm Girl (Student Essay)

Self-Assessment: Reflecting on Your Goals

6. Writing to Explore

Setting Your Goals for Exploratory Writing

Rhetorical Knowledge

Writing to Explore in Your College Classes

Writing to Explore for Life

Scenarios for Writing: Assignment Options

Critical Thinking, Reading, and Writing

Learning the Qualities of Effective Exploratory Writing

Reading, Inquiry, and Research: Learning from Texts That Explore

*Andrew Sullivan, Excerpt from “Why I Blog” (Reflective Essay)

*Owen Edwards, The Tuskegee Airmen Plane’s Last Flight (Profile of an Event)

*Kiva Web site (Profile)

*Jesse Kornbluth Excerpt from “World’s Best Blogger?” (Profile) [ebook only]

Writing Processes

Invention: Getting Started

Exploring Your Ideas with Research

Organizing Your Ideas and Details

Constructing a Complete Draft

Revising

Knowledge of Conventions

Editing

Genres, Documentation, and Format

A Writer Achieves His Goal: Rick Mohler’s Final Draft

Rick Mohler, A Sporting Career? (Student Essay)

Self-Assessment: Reflecting on Your Goals

7. Writing to Inform [Note: Chapters 7-12 follow the same basic structure as Chapter 6.]

Carol Ezzell, Clocking Cultures (Informative Article)

*Dan Fletcher, A Brief History of Wikipedia (Informative Article)

*Tom Broadbent, Annotated Bibliography

Craig Broadbent Watch for the Blue Barrels (Student Essay)

8. Writing to Analyze

James M. Lang, Putting in the Hours (Opinion Piece)

*Susan Cain, The Power of Introverts (Analysis)

*Ashley TenBrink, A Rider Frozen in Motion (Visual Analysis)

Sarah Washington, Campus Parking: Love it or Leave It (Student Essay)

Part Three: Using What You’ve Learned to Write Arguments

9. Writing to Convince

*Marian Wright Edelman, Still Hungry in America (Opinion Piece)

Maureen Dowd, Our Own Warrior Princess (Editorial)

Allsup Organ Donation Poster (Advertisement)

Anne Applebaum, When Women Go to War (Editorial) [ebook only]

Santi DeRosa, The Objectification of Women: Whose Fault Is It? (Student Essay)

10. Writing to Evaluate

*Jonathan Liu, “The 5 Best Toys of All Time” (Opinion Piece)

*Roger Ebert, Harry Potter and the Deathly Hallows, Part 2 (Review)

*Andrew O’Hehir, “’Harry Potter and the Deathly Hallows, Part 2’: An Action-Packed Curtain Call” (Review)

Annlee Lawrence, Who Has the Better Burger? (Student Essay)

11. Writing to Explain Causes and Effects

Juan Williams, The Ruling That Changed America (Cause-and-Effect Essay)

Neal Gabler, How Urban Myths Reveal Society’s Fears (Cause-and-Effect Essay)

Robert Reich The Real Reason Why Highway Deaths Are Down (Blog) [ebook only]

*Aprilyus, Anti-Smoking Poster (Cause-and-Effect Poster)

*Hanna Lake, Brothers, Brethren, and Kin: The Role of Family in the Lives of Harriet Jacobs and Black Hawk (Student Essay)

12. Writing to Solve Problems

*Anya Kamenetz, The Case for Girls (Proposal Essay)

*Virginia Heffernan, Education Needs a Digital-Age Upgrade (Opinion Piece)

Amy Baskin and Heather Fawcett, Request for a Work Schedule Change (Memo)

Michael Bérubé, How to End Grade Inflation (Op-Ed Article) [ebook only]

*Susan DeMedeiros, Staying ahead of Skimming Scams (Student Essay)

Part Four: Strategies for Effective Communication

13. Using Strategies That Guide Readers

Announcing a Thesis or Controlling Idea

Writing Paragraphs

Placement of Topic Sentences

Moving to a New Paragraph

Opening Paragraphs

Concluding Paragraphs

Using Cohesive Devices

Using Connective Words or Phrases

Using Word Repetition

Using Pronoun Reference

Using Transitional Sentences and Paragraphs

Using Headings

Writing Narratives

Narrating Single Events or a Series of Events

Narrating Processes

Writing Descriptions

Naming in Description

A Sensory Approach to Description

A Spatial Approach to Description

Writing Definitions

Kinds of Definitions

Writing Classifications

Writing about Comparisons and Contrasts

Approaches to Comparison and Contrast

Using Outlines and Maps to Organize Your Writing

14. Using Strategies for Argument

Argument and Persuasion

Rhetorical Appeals

Logical Appeals

Ethical Appeals

Emotional Appeals

The Rhetorical Triangle: Considering the Appeals Together

Three Approaches to Argument

Classical Strategies for Arguing

Parts of a Classical Argument

Example: The Classical Scheme in Action

David Wolman, Time to Cash Out: Why Paper Money Hurts the Economy

Toulmin Approach to Argument

Example: The Toulmin Model in Action

*Jordan Weissman, The Myth of Energy Independence: Why We Can’t Drill Our Way to Oil Autonomy

Rogerian Strategies for Arguing

Example: Rogerian Strategies in Action

Rick Reilly, Nothing but Nets

Some Common Flaws in Arguments

15. Using Strategies for Collaboration

Working with Peers on Your Single-Authored Projects

Strategies for Working with Peers on Your Projects

Using Digital Tools for Peer Review

Working with Peers on Multiple-Authored Projects

Strategies for Working with Peers Effectively

Using Digital Tools to Facilitate Multiple-Authored Projects

16. Making Effective Oral Presentations

Developing Your Presentation

Establishing a Clear Structure

Considering Your Audience

Eliminating the Fear of Speaking in Public

Other Tips for Making Effective Oral Presentations

*Online Presentations

Part Five: Technologies for Effective Communication

17. Choosing a Medium, Genre, and Technology for Your Communication

Communication Technologies

Publishing Your Work

Selecting a Genre and Medium

Deciding on a Genre for Your Work

Deciding Whether to Use Print, Electronic, or Oral Media

Considering Design

Technologies for Computer-Mediated Communication

E-mail

Threaded Discussions

Synchronous Chat

Blogs

Wikis

Word-Processing Software

Peer-Review Applications

Graphics Software

Desktop Publishing Software

Presentation Software

Technologies for Constructing Web Pages

18. Communicating with Design and Visuals

Principles of Document Design

Proximity

Contrast

Alignment

Repetition (or Consistency)

Designing New Media

Common Kinds of Visual Texts

Tables

Bar and Line Graphs

Charts

Photographs

Drawings

Diagrams

Maps

Cartoons

Using Visuals Rhetorically

Considering Your Audience

Considering Your Purpose

Using Visuals Responsibly

Permissions

Distortions

Part Six: Using Research for Informed Communication

19. Finding and Evaluating Information

Conducting Effective Library and Web-Based Research: An Example

Library Research

Research on the Web

Selecting Sources

Books

Academic Journals

Newspapers

Popular Magazines

Trade or Commercial Magazines

Public Affairs Magazines

Specialty Magazines

The Internet

Evaluating Your Sources: Asking the Reporter’s Questions

Who Is the Author?

What Is the Text About? What Is the Quality of the Information?

When Was the Text Published or the Web Site Last Updated?

Why Was This Information Published?

Where Was the Item Published?

How Accurate Is the Information in This Source

Field Research

Working with Human Participants

Informed Consent

Observations

Interviews

Surveys

20. Synthesizing and Documenting Sources

An Overview of Documentation

Plagiarism

Inadequate or Incorrect Citations

Patchwriting

Anti-plagiarism Software

Quotations

Paraphrases

Summaries

Syntheses

MLA Documentation Style

MLA Style: In-Text Citation

MLA Style: Constructing a List of Works Cited

MLA Style: Sample Student Paper

APA Documentation Style

APA Style: In-Text Citation

APA Style: Constructing a References List

APA Style: Sample Student Paper

Appendix A Constructing a Writing Portfolio

Appendix B Writing Effective Essay Examinations

Appendix C Standard Document Forms

eBook Chapters (Also available in Create)

21. Writing about Visual Texts [New Chapter]

Setting Your Goals

Rhetorical Knowledge

Writing about Visual Texts

Writing Assignment Options

Critical Thinking, Reading, and Writing

Qualities of Effective Writing to Analyze Visuals

Reading to Learn about Analyzing Visual Texts

*Will Storey, Revisiting the Daisy Ad Revolution (Visual Analysis)

*Sebastian Smee, From Chaos, a Suspended Beauty (Visual Analysis)

Writing Processes

Invention: Getting Started

Organizing Your Ideas and Details

Constructing a Complete Draft

Revising

Knowledge of Conventions

Editing

Genres, Documentation, and Format

A Writer Achieves His Goal: Jayson Bailey’s Visual Analysis

*Jayson Bailey, Riding a Harley Is an American Freedom (Student Essay)

Self-Assessment: Reflecting on Your Goals

22. Writing about Creative Works

Setting Your Goals

Rhetorical Knowledge

Writing about Creative Works

Writing to Learn about Literary Works

*Jamaica Kincaid, Girl

Amy Tan, Alien Relative

Writing Processes

Selecting a Creative Work to Write About

Recording Your Initial Responses

Finding a Feature to Analyze

Integrating Visuals When Writing about Creative Works

Organizing Your Ideas

Constructing a Full Draft

Revising

Knowledge of Conventions

Editing

Genres, Documentation, and Format

A Writer Achieves Her Goal: Katrina Montgomery’s Final Draft

*Katrina Montgomery, Indirect Characterization in Jamaica Kincaid’s “Girl” (Student Essay)

Self-Assessment: Reflecting on Your Goals