Other versions by this Author
Drawing together both practical and theoretical ideas, with clear worked examples and real-life illustrations, this text provides unique insights into buying and merchandising practices across the fashion industry. This second edition includes new chapters on Trends, Range Planning, and Skills for Buyers and Merchandisers; and two new glossaries.
Mastering Fashion Buying and Merchandising Management
by Jackson, Tim; Shaw, DavidEdition: 2nd
Format: Paperback
Pub. Date: 2016-11-14
Publisher(s): Palgrave Macmillan
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Summary
Author Biography
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
Table of Contents
Preface
Acknowledgements
Introduction
Fashion Buying: An overview
Trends
The Roles of the Fashion Buyer and Garment Technologist
The Role of Merchandising
The Role of the Fashion Designer
Market Planning for Fashion Retailing
Fashion Product Sourcing
Supply Chain Management
Merchandise Planning at Business Level
Range Planning
Stock Management and Distribution
Buying and the Law
Retail Formats and Visual Merchandising
Future Trends in Buying and Merchandising
Skills for Buyers and Merchandisers
Textile and Construction Glossary
Buying and Merchandising Glossary
Glossary of Terms
Further Reading
Index
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