MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors. The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice. In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors.

RICHARD L. PETERSON works at the intersection of the mind and markets. He is co-founder of MarketPsych LLC, where he trains financial advisers, portfolio managers, traders, and executives in emotion management and intuitive decision skills. Peterson is also Managing Director at MarketPsy Capital LLC, a psychology-based asset-management firm. Additionally, he operates MarketPsychAdvisor.com which offers investors real-time market psychological intelligence on individual stocks, ETFs, and markets. Peterson is the author of the Wiley title Inside the Investor's Brain, which was praised as "exceptionally well-written" and "outstanding" by Barron's. His financial psychology research has been published in leading academic journals and textbooks, and he is an Associate Editor of the Journal of Behavioral Finance. Peterson has degrees in electrical engineering, arts, and medicine from the University of Texas. He is a Board-certified psychiatrist and performed post-doctoral studies in neuroeconomics at Stanford University. Peterson lives in Los Angeles with his wife and two daughters.

FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm, RHR International LLP where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003 Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and trainings on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha has taught at numerous universities and is adjunct faculty at New York University. He is a recognized gambling and behavioral finance content expert and frequent contributor on the subject of investing psychology for print and electronic news media. Murtha lives in New York City with his wife and son.