Launching New Ventures An Entrepreneurial Approach
by Allen, Kathleen R.Edition: 4th
Format: Hardcover
Pub. Date: 2005-07-14
Publisher(s): South-Western College Pub
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Summary
In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.
Table of Contents
| New Venture Checklist, Issues to Consider | |
| Experiencing Entrepreneurship, Additional Sources of Information | |
| Internet Resources, and Relevant Case Studies | |
| The Foundations of Entrepreneurship | |
| Understanding Entrepreneurship | |
| New Economy or Variations on a Theme? | |
| The Nature of Entrepreneurs | |
| The Nature of Start-ups | |
| A Brief History of the Entrepreneurial Revolution | |
| Researching the Entrepreneurial Phenomenon Looking Ahead | |
| The Organization of the Book | |
| Ethics, Social Responsibility, and the Start-UpVenture Visions and Values Ethics Social Responsibility | |
| Core Values and Success | |
| Recognizing and Creating Opportunity | |
| The Nature of Creativity | |
| Challenges to Creativity | |
| Removing the Roadblocks | |
| Sources of New Products/ Service Ideas | |
| Learning an Industry | |
| A Framework for Understanding Industries Studying an Industry Competitive Analysis Competitive Entry Strategies Conducting Industry Analysis | |
| Feasibility: Testing a Business Concept | |
| Developing and Testing the Business Concept | |
| Developing a Business Concept | |
| The Nature of Feasibility | |
| Analysis Presenting the Feasibility Study | |
| Analyzing the Market and the Customer Characterizing the Target Market Forecasting New Product/Service Demand Getting the Product/Service to the Customer Preliminary Conclusions as to Feasibility | |
| Analyzing Product/Service Risks and Benefits | |
| The Nature of Product/Process Development Entrepreneurial Product/Service Development | |
| The Product Development Cycle | |
| Intellectual Property Development | |
| The Founding Team | |
| The Founding Team Professional Advisors | |
| Board of Directors | |
| Outsourcing with Independent Contractors | |
| Analyzing Start-up | |
| Financial Risks and Benefits | |
| Finding the Right Numbers | |
| Estimating Sales and Expenditures | |
| Preparing the Pro Forma Income Statement | |
| How Much Start-up Money Is Needed? | |
| Analyzing the Value Chain | |
| Distribution Channels | |
| Distribution as a Competitive Strategy | |
| Distribution Channel Options | |
| Creating a Distribution Strategy | |
| Building a Company: The Business Plan | |
| The Business Plan From Feasible | |
| Concept to Business Plan | |
| Types of Business Plans | |
| The Business Plan Components-- | |
| An Overview Putting the Business Plan Together | |
| Visual Presentation of the Business Plan | |
| Oral Presentation of the Business Plan | |
| Analyzing Legal Risks and Benefits | |
| The Legal Form of the New Venture | |
| Sole Proprietorship | |
| Partnership Corporation Limited | |
| Liability | |
| Company Professional Corporations | |
| The Nonprofit Corporation | |
| Making the Decision Evolving from One Legal Form to Another | |
| Management and Operations Strategy Organization | |
| The Way the Business Works Location | |
| Finding the Appropriate Business | |
| Site People: Organizing the Start-up Team | |
| Producing Products and Services | |
| The Components of Production | |
| Preparing to Produce Products and Services | |
| Calculating Production Costs | |
| Maintaining and Warranting Production Processes | |
| The Marketing Plan | |
| Relationship Marketing | |
| The Marketing Plan Product/ Service Promotion Online Marketing | |
| The Financial Plan | |
| Estimating Sales and Capital Expenditures | |
| Preparing the Pro Forma Income Statement | |
| Preparing the Pro Forma Cash Flow Statement | |
| Preparing the Pro Forma Balance Sheet | |
| Ratios to Describe the Business | |
| Planning for Growth and Change | |
| To Grow or Not to Grow | |
| Intensive Growth Strategies-- | |
| Growing within the Current Market Integrative Growth Strategies-- | |
| Growing within the Industry Diversification Growth Strategies-- | |
| Growing Outside the Industry Growing by Going Global | |
| Some Final Thoughts on Rapid Growth | |
| Financing Start-up and Growth Starting with a Plan Financing | |
| Start-ups Financing Growth | |
| Valuing the Business | |
| Planning for Change | |
| The Contingency Plan | |
| The Harvest Plan | |
| Dealing with Failure | |
| Bankruptcy | |
| Becoming a World-Class | |
| Start-up Venture | |
| Case Studies | |
| Mrs. Gooch's | |
| Franchising a Dying Business | |
| Overnite Express | |
| Beanos Ice Cream Shoppe | |
| Earthlink.net: The Journey to Recognizing an Opportunity | |
| Highland Dragon | |
| Roland International Freight Service | |
| Alcholoes de Centroamerica, S.A. de C.V. | |
| Wizards of the Coast | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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