Learn the secrets to using analytics to grow your business
Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements.
- Shows organizations how to use analytics to measure key elements of business performance not traditionally measured
- Introduces 20 new metrics that drive competitive advantage
- Reveals how to measure social networking, sustainability, innovation, culture, and more
Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.
Foreword
Preface
Acknowledgments
Introduction: What Are Predictive Analytics?
Learning from Past Mistakes
Organizational Cholesterol
Uses of Predictive Analytics
Analytics versus Formulas versus Singular Metrics
Time Perspectives
Past, Present, and Future
Analytics Are Superior to Individual Metrics
Myths and Facts about Analytics
Analytics Used for Studies versus Ongoing Performance Measurement
Part I: Operational Analytics
Chapter 1 The Innovation Index
What is Important about Innovation?
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Mostly Worthless Innovation Metrics
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Note
Chapter 2 The Supply Chain Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 3 Project Management Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Process and Churn: Two Additional Metrics to Consider in a Project Management Analytic
Measuring Risk on Projects
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Chapter 4 The Enterprise Excellence Index
Why Trash All These Sacred Cows?
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Knowledge Management Metrics
Lean or Six Sigma Metrics
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Note
Chapter 5 The Risk Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Benefits of Data
Chapter 6 The Opportunity Management Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 7 The External Factors Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Chapter 8 The Sustainability Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Note
Part II: Customer/Stakeholder Analytics
Chapter 9 The Outcomes Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 10 The Customer Engagement Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
What Factors Should be Included in a Customer Engagement Index?
Variations
Formula and Frequency
Benefits of Data
Chapter 11 Social Network Index
Net Promoter Score: The New and Improved Survey Method
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Sorting out the Beautiful from Ugly Customers
How Do I Measure it?
Variations
Targets/Benchmarks
Benefits of Data
Notes
Chapter 12 Service Excellence Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 13 The Customer Rage Index
Problems with Customer Surveys
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Tracking Aggravations at Different Types of Organizations
Hospital Rage Index
Advantages and Disadvantages of the Aggravation/Rage Index
Constructing the Index
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 14 The American Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Chapter 15 Corporate Citizenship Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Notes
Part III: People Analytics
Chapter 16 Human Capital Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 17 The Workforce Happiness Index
What Makes Employees Happy?
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
A Culture of Weirdness and Fun
Cost/Effort to Measure
How Do I Measure it?
Net Promoter Score
Using Social Media to Track Employee Happiness
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Note
Chapter 18 The Culture Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Pets Before Profits: Purina’s Corporate Culture
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Note
Chapter 19 The Distraction Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Cost/Effort to Measure
How Do I Measure it?
Formula and Frequency
Variations
Targets/Benchmarks
Benefits of Data
Chapter 20 Corporate Wellness Index
Types of Organizations Where this Metric is Appropriate
How Does this Impact Performance?
Half-Hearted Approaches to Wellness
What Really Works: Tough Policies
What Really Works: In-House Health/Wellness Centers
What Really Works: Hiring the Right People
Cost/Effort to Measure
How Do I Measure it?
Variations
Formula and Frequency
Targets/Benchmarks
Benefits of Data
Note
About the Author
Index
Other versions by this Author
