Internet Marketing For Dummies®,9780764507786

Internet Marketing For Dummies®

by ;
Edition: 1st
ISBN13: 9780764507786
ISBN10: 0764507788
Format: Paperback
Pub. Date: 2000-11-01
Publisher(s): For Dummies
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Summary

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Author Biography

Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies<SUP>&#174;</SUP>, 5th Edition.

Table of Contents

Introduction 1(7)
Part I: Getting Started with Internet Marketing 7(92)
Getting Net-Savvy
9(18)
Market Size Matters
27(16)
Your Internet Marketing Plan
43(26)
Mastering Your Domain
69(30)
Part II: Marketing on the World Wide Web 99(74)
Planning a Business Web Site
101(14)
Creating a Basic Web Site
115(18)
Marketing on Your Web Site
133(20)
Getting the Most Out of Your Web Site
153(20)
Part III: Marketing with E-Mail 173(56)
E-Mail Marketing 101
175(14)
E-Mail by the Pallet
189(18)
Building Community with E-Mail Lists
207(22)
Part IV: Even More Internet Marketing 229(48)
Speaking Up with Discussion Groups and Chat
231(22)
Controlling the Message with Internet Advertising
253(12)
Spreading the Word with Internet PR
265(12)
Part V: The Part of Tens 277(24)
Ten Advantages of Internet Marketing
279(8)
Ten Disadvantages of Internet Marketing
287(8)
Ten Offline Marketing Resources
295(6)
The Internet Marketing For Dummies Internet Directory D-1
Index 301

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