How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune,9780071445702

How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune

by
ISBN13: 9780071445702
ISBN10: 0071445706
Format: Paperback
Pub. Date: 2004-11-12
Publisher(s): McGraw-Hill
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Summary

Music is a huge category on eBay. It includes selling not only records and CDs but also collectibles, instruments, equipment, tickets, and technology. Dennis Prince teams up with William Meyer, an expert at selling music items on eBay, to give information specific to the music market, including determining the condition and authenticity of items; understanding what can legally be sold, including copyrighted material and tickets; the use of an instrument (for beginners, marching bands, professionals, or collectors); and more.

Author Biography

William M. Meyer is a writer, editor, online auction expert, and musician/music critic. He is also a consultant and a freelance writer/editor for eBay.

Table of Contents

Acknowledgments xi
Introduction xiii
You Can Do It xiii
What's Unique about This Book xv
Introducing Your Authors xvii
Your Success Waits! xviii
Part 1: Welcome to the World of Music Selling
1(66)
Why Specialize in Music Selling?
2(10)
Broad Is Good: Product and Customer Diversity
2(2)
Market Choices 101
4(2)
Do the Numbers
6(2)
Music by eBay
8(4)
The History of Selling Music
12(11)
History Matters
12(4)
Then and Now
16(7)
Getting Better Acquainted with Music Selling
23(19)
Broad Strokes: Business Characteristics
24(7)
Market Specifics and Market Opportunities on eBay
31(11)
Becoming an Expert in Music Sales
42(25)
What Does it Take to Be a Music Expert?
43(2)
Primary Sources
45(8)
Trade Talk
53(11)
Making the Grade: Grading Music Merchandise
64(2)
A Personal Edge
66(1)
Part 2: Selling Music Merchandise with Success
67(78)
Your Music Category Business Plan
68(11)
The Big Deal about Business Plans
69(1)
The Nuts and Bolts of Your Plan
69(7)
The Benefits of Your Plan
76(2)
Resources You Can Trust
78(1)
Strategies for Building Your Inventory
79(19)
Basics of Supply
80(12)
Supply from the Inside: Strategies to Consider
92(6)
Targeting Music Customers
98(14)
Calling All Customers
99(1)
Music Categories Matter
99(2)
Targeting with Titles
101(2)
The Right Description Is Crucial
103(2)
A Little Help from eBay
105(6)
Return to Seller
111(1)
Tips for Boosting Sales
112(20)
Errors and Omissions
113(5)
High Feedback
118(1)
Automation
119(2)
Transparency
121(1)
Brand Identity
122(2)
Take the Music to the World: International Sales
124(1)
Product Positioning
125(2)
Listing Formats
127(2)
Listing Volume
129(1)
Listing Content and Presentation
129(1)
Communication and Fast, Reliable Shipping
130(2)
Packing and Shipping Music Products
132(13)
Packing School
135(1)
Shipping Music Products
136(2)
What Works Best for You?
138(4)
Final Thoughts
142(3)
Part 3: Becoming a Music Specialist
145(113)
Becoming a Recorded Music Specialist
146(35)
Anatomy of a Category
147(5)
Major Sources
152(13)
Market Research
165(1)
Advertising Opportunities
166(1)
Market Factors and Market Implications
166(4)
Top Buyer Searches
170(2)
Tracking the Market
172(2)
Boosting Sales with Stellar Listings
174(4)
The Right Photos
178(1)
Customer Incentives that Work
179(2)
Becoming a Music Products Specialist
181(51)
Anatomy of a Category
181(13)
Major Names and Major Sources for Instruments
194(22)
Market Research
216(4)
Top Buyer Searches
220(3)
Tracking the Market
223(1)
Boosting Sales with Stellar Listings
224(4)
The Right Photos
228(1)
Customer Incentives that Work
229(3)
Becoming a Music Memorabilia Specialist
232(22)
Anatomy of a Category
232(4)
Major Names and Major Sources for Music Memorabilia
236(5)
Market Research
241(1)
Advertising Opportunities for Memorabilia
241(1)
Market Drivers and Implications
242(5)
Top Buyer Searches
247(2)
Tracking the Market
249(1)
Boosting Sales with Stellar Listings
250(1)
The Right Photos
251(2)
Customer Incentives that Work
253(1)
The Future of Selling Music on eBay
254(4)
Index 258

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