How to Sell Anything on eBay . . . and Make a Fortune!
by Prince, Dennis L.Format: Paperback
Pub. Date: 2003-08-26
Publisher(s): McGraw-Hill
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Summary
Make a killing on eBay and other online auction sites With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune!is the consummate guide to becoming a successful online entrepreneur. Using everyday language, it covers all the bases, from how to set up an account to sophisticated strategies for getting the highest bids and the happiest customers. Readers learn the best times of the week, month, and year to sell as well as how to: Phrase auction listings in enticing ways Choose the best categories and pick items that bring the best prices Push profits with sharper digital images Build credibility and positive feedback Set up a storefront website Deal with people who don't pay
Author Biography
Dennis L. Prince is the author of several popular books on online auctioning and numerous articles on the subject that have appeared in Entrepreneur and BottomLine magazines as well as on Auctiva, Collector Online, ZDNet, and Auction Watch, which named him one of the "Top 10 Online Auction Movers and Shakers."
Table of Contents
| Acknowledgments | p. xiii |
| Introduction | p. xv |
| Fortune or Folly? | |
| Your Path to Success in Online Selling | |
| A Promise to You | |
| Our Roadmap, at a Glance | |
| This Book, at Your Service | |
| Embrace Change, Sound Off | |
| Getting Started | p. 1 |
| A Brief History of Auctions, e-Commerce, and eBay | p. 2 |
| Auctions | p. 101 |
| Online Selling: The Early Years | |
| AuctionWeb at eBay | |
| A Fast Lesson on eBay Auction Formats | |
| Growing, Growing ... | |
| Would You Like to Know More? | |
| Gearing Up: Hardware, Software, and 'Net Results | p. 9 |
| Making Sure Your Computer Is Up to Speed | |
| Making Your Way Through the Software Jungle | |
| Your Internet Connection | |
| Welcome to eBay | p. 14 |
| Home, Sweet Home | |
| Tapping into the Toolbars | |
| What About the Other Toolbar Selections? | |
| Getting Registered, Getting Ready, and Getting to Know You | p. 28 |
| eBay Registration Made Easy | |
| Getting Acclimated to the Marketplace | |
| Setting Up Your Seller's Account | |
| About Me Is All About You | |
| Find It, Bid It, Win It | p. 42 |
| Browsing the Categories | |
| Searches Made Simple | |
| The ABCs of Bidding | |
| Fighting Fraud | p. 60 |
| The Top 10 Auction Offenses | |
| Misdeeds or Just Misunderstandings? | |
| Additional Protections and Provisions from eBay | |
| Prepare Yourself with a Plan for Action | |
| Knowing When It's Time to Take a Loss | |
| The Basics of Selling on eBay | p. 71 |
| Becoming an Online Auctioneer | p. 72 |
| First Things First: What Will You List? | |
| Using eBay's Single-Item Listing Forms | |
| Before You List Again | |
| Understanding Online Payment | p. 85 |
| The Fear Factor: Is Online Payment Safe? | |
| The How's and Why's of Online Payment | |
| Who's Who in Online Payment Services? | |
| The Fortune Factor: If You Offer It, They Will Pay (More!) | |
| Developing a Successful Sales Policy | p. 91 |
| The Rules to the Riches | |
| Summing It All Up | |
| Posting Your Policy | |
| What to Do if Your Policy Comes Under Fire | |
| Determining the Value of Your Goods | p. 98 |
| The Popularity of eBay | |
| Finding the Right Stuff to Sell | |
| So What's It Worth? | |
| Where Else Can You Turn for Valuation Advice? | |
| What Is It Worth to You? | |
| Closing the Deal | p. 104 |
| Prompt Action Prompts Buyers to Act | |
| The End-of-Auction e-Mail | |
| Collecting the Money | |
| Transactional Troubles? | |
| The Key Is Communication | |
| Packing and Shipping Like a Pro | p. 111 |
| Setting Up Your Ship Shop | |
| Tools of the Trade | |
| Sources of Supplies | |
| Packing Protocol | |
| Getting Specific; What Are You Shipping? | |
| Additional Packing Considerations | |
| Little Extras Make a Big Difference | |
| Packing as Customer Service | |
| Dealing with Difficult Customers | p. 119 |
| Fix the Problem, Not the Blame | |
| Personality Parade--Different Types of Challenging Customers | |
| Share the Ownership | |
| Defuse the Situation | |
| A Word About Leaving Negative Feedback | |
| Rising Above It All | |
| Satisfaction Guaranteed--Keeping Customers Happy and Coming Back for More | p. 124 |
| Get to Know Your Newbie | |
| Keeping Your Buyers Informed | |
| Dealing with Damaged Goods | |
| Transforming Customers into Repeat Buyers | |
| Customer Satisfaction--Their Words, Not Yours | |
| Building and Maintaining a Stellar Online Reputation | p. 133 |
| Understanding eBay's Feedback Forum | |
| Buy First to Establish Your Good Reputation | |
| More About You at About Me | |
| Represent Your Merchandise, Represent Yourself | |
| The Art of Feedback at eBay | |
| Techniques for Boosting Your Sales | p. 141 |
| Keys to Better Auction Listings | p. 142 |
| Keys to Using Keywords | |
| So How About an Example? | |
| Writing Better Descriptions | |
| Simple HTML for Spectacular Results | |
| What About eBay's Listing Features? | |
| Boost Your Sales with Better Photos | p. 152 |
| Imaging Equipment | |
| Setting Up a Simple Photo Studio | |
| Touching Up Your Item Images | |
| Picture Imperfect: Eight Common Imaging Mistakes to Avoid | |
| Is All This Effort Really Worth It? | |
| Selling Strategies--Tried, True, and Groundbreaking | p. 162 |
| It All Starts with Timing | |
| Using Counters to Chart Your Success | |
| The Power of Persuasive Pricing | |
| Reserve Bids | |
| Salvaging Unsuccessful Auctions | |
| Appealing to Buyers' Senses | |
| Keys to Relisting | |
| Building and Managing Your Inventory | p. 174 |
| Setting Your Goals Before Stocking Your Shelves | |
| Identifying Sources of Supply | |
| Care and Storage of Your Inventory | |
| Keeping Track of Your Inventory | |
| Reinvesting Wisely | |
| Buying for Resale | p. 180 |
| The Reseller's Resolve | |
| Casting a Critical Eye on Reinvestment | |
| The Percentages Don't Lie | |
| Finding Lots to Sell | |
| More Insights into Buying on Speculation | |
| Establishing the Proper Flow for Your Merchandise | |
| Identifying Trends: What's Hot and What's Not | p. 187 |
| Understanding Online Sales Mining | |
| Learning to Anticipate the Next Wave | |
| Follow the Fickle Market | |
| Getting the Jump by Preselling | |
| The Forbidden Zone: What You Can't Sell at eBay | p. 197 |
| Items eBay Forbids | |
| Who Says These Items Are Forbidden, and Why? | |
| Deals, Steals, and "Gray Market" Goods | |
| The ABCs of Copyright | |
| Your Checklist to Avoid Posting Infringing Items | |
| Doesn't Everyone Infringe Just a Little? | |
| What Is eBay Doing About Copyright Infringement? | |
| The Agencies Who Take Action | |
| The Auction Vigilante | |
| Business Specifics | p. 207 |
| Becoming a Business and Managing High Volume Sales | p. 200 |
| Pastime, Part-Time, or Full-Time? | |
| Bulking Up Your Business with Bulk Listing | |
| Downloading Turbo Lister | |
| Establishing an Auction Workplace | p. 220 |
| Establish Your Own Auction Office | |
| Allowing for Necessary Office Amenities | |
| Auction Office Tools | |
| Staging Your Auction Items | |
| Establishing a Shipping Station | |
| Organizing Your Supply Room | |
| Record Keeping--The Best Methods and Tools | p. 226 |
| Keeping Up with Keeping Records | |
| Identifying the Key Data | |
| Establishing a Record-Keeping Plan | |
| Adding Efficiency to the Task | |
| An Important Note About Security | |
| Records That Pay Rewards | |
| Declaring Income and Paying Taxes | |
| Cutting Costs, Controlling Expenses, and Improving Your Profitability | p. 235 |
| Controlling eBay Fees | |
| Savings Through Simplicity | |
| Timesaving Strategies That Will Save You Money, Too | |
| Creating Your Own Online Storefront and Presenting Your Business as a Brand | p. 241 |
| Creating an eBay Store | |
| Creating a Store Outside of eBay | |
| Developing Your Brand, Boosting Your Business | |
| Auctions Versus Stores--A New Price War? | |
| Ten Tips for Improving Your Fixed-Price Sales | |
| Keeping Up with Changes at Online Auctions | p. 253 |
| Mining the eBay Community Boards | |
| Keeping Current with Other Online Sources | |
| The Power of Print | |
| Glossary | p. 257 |
| Index | p. 263 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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