Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before
by Prince, DennisEdition: 1st
Format: Paperback
Pub. Date: 2010-04-16
Publisher(s): McGraw Hill
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Summary
Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging informationin 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.
Author Biography
Dennis L. Prince was named one of the Top10 Movers and Shakers by Vendio.com (formerlyAuctionWatch.com). He has been featured in Goldmine,Entrepreneur, and Access magazines and has appeared onCNBC, TechTV, BBC Radio, and CNET Radio.
Table of Contents
| Introduction | p. 1 |
| Understanding Twitter | p. 9 |
| Welcome to the World of Microblogging | p. 11 |
| Planning for Twitter in Your Business | p. 25 |
| Establishing and Tweaking Your Twitter Presence | p. 41 |
| joining Twitter and Getting Started | p. 43 |
| Building Your Best Tweet | p. 63 |
| Sending Messages | p. 77 |
| Searching and Following | p. 93 |
| Keeping the Tweet on Key | p. 109 |
| Hashing Out Hashtags | p. 119 |
| Networking with Twitter | p. 127 |
| Keeping Tabs on the Twitterverse | p. 135 |
| Twenty-Five Business Uses for Twitter | p. 145 |
| Advancing the Twitter Touch | p. 159 |
| Applying Elements of Viral Marketing | p. 161 |
| A Closer Look at the Need for Engagement | p. 169 |
| Gaining Advantage from Twitter Advertising | p. 181 |
| Ten Microblogging Mistakes to Avoid | p. 189 |
| Other Microblogging Boosters | p. 197 |
| Look, Listen, and Learn: Twitter Success Stories | p. 205 |
| Zappos.com (http://twitter.com/zappos) | p. 207 |
| Berry Chill Yogurt Couture (http://twitter.com/yogijones) | p. 211 |
| Naked Pizza (http://twitter.com/nakedpizza) | p. 215 |
| Comcast (http://twitter.com/comcastcares) | p. 219 |
| American Red Cross (http://twitter.com/redcross) | p. 223 |
| Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet) | p. 227 |
| Geni (http://twitter.com/geni) | p. 231 |
| Ty's Toy Box (http://twitter.com/tystoybox) | p. 235 |
| Conclusion: It's Your Turn to Tweet | p. 239 |
| Index | p. 241 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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