Fundraising on the Internet The ePhilanthropyFoundation.Org Guide to Success Online,9780787960452

Fundraising on the Internet The ePhilanthropyFoundation.Org Guide to Success Online

by ; ;
Edition: 2nd
ISBN13: 9780787960452
ISBN10: 0787960454
Format: Paperback
Pub. Date: 2001-11-12
Publisher(s): Jossey-Bass
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Summary

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Author Biography

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Table of Contents

Preface The Internet Evolution: Online Fundraising Works xiii
Paulette V. Maehara
Introduction Five Years of Online Fundraising xvii
Nick Allen
The Contributors xxi
PART ONE The Big Picture
Building Trust Online
3(8)
Ted Hart
Michael Johnston
The Ethics of Online Fundraising
11(10)
Lisa Aramony
The Emerging Gold Standard of Integrated Fundraising
21(8)
Mal Warwick
Promoting Your Organization Online
29(10)
Michael Cervino
Evaluating Online Fundraising Success
39(8)
Michael Johnston
Regulating Online Fundraising
47(10)
Michael Johnston
PART TWO Online Fundraising Fundamentals
Recruiting New Donors Online
57(8)
Nick Allen
Renewing Donors Online
65(10)
Brian Murrow
E-Mail Campaigns and E-Newsletters
75(10)
Tom Watson
Managing Special Events Online
85(10)
Aleta Jeffress
Phil Richmond
Donor-Advised Funds Online
95(10)
Eric Lee Smith
Online Strategies for Foundations and Grantseekers
105(12)
Martin Schneiderman
Using the Internet for Planned Giving
117(10)
Lee Hoffman
Ted Hart
PART THREE Technology and Your Organization
Electronic Prospect Research
127(10)
Jim McGee
Ted Hart
Recruiting, Retaining, and Organizing Volunteers Online
137(8)
John Parke
Ted Hart
Raising Money Online for Multilevel Organizations
145(10)
Alison Li
PART FOUR Tapping into Outside Resources
Managing Donor Data Online
155(10)
Jay B. Love
ePhilanthropy and Donor Management Systems
165(8)
Shaun Sullivan
Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence
173(12)
George Irish
Ken Weber
PART FIVE Beyond the Basics
Web Site Content: Keep Them Coming Back
185(8)
Laura Kujawski
Dos and Don'ts of Web Design
193(8)
Shirley Sexton
Steve Love
Viral Marketing
201(8)
Eric Lee Smith
How Nonprofits Can Harness Technology to Build One-to-One Relationships
209(10)
Shirley Sexton
New Paths to Giving Through Charity Portals
219(10)
George Irish
Building Your Base Through Advocacy Campaigns
229(48)
Michael Stein
Case Studies
Comic Relief: Red Nose Day
241(2)
Graham Francis
Harvard and Wake Forest Universities
243(4)
Todd Cohen
The Heifer Project International
247(4)
Commerce One
Stanford University
251(8)
Jerold Pearson
Resources
ePhilanthropy Code of Ethical Online Philanthropic Practices
259(2)
ePhilanthropyFoundation.Org
Ten Rules of ePhilanthropy Every Nonprofit Should Know
261(2)
ePhilanthropyFoundation.Org
Web Hosting
263(2)
Ken Weber
George Irish
Tips for Creating Effective Vendor Contracts
265(2)
Ken Weber
George Irish
APRA Code of Ethics
267(4)
Association of Professional Researchers for Advancement
Using E-Mail Effectively
271(2)
ePhilanthropyFoundation.Org
The Gilbert E-Mail Manifesto
273(4)
Michael Gilbert
ePhilanthropyFoundation's Glossary of Terms 277(6)
Index 283

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