Fashion : The Industry and Its Careers
by Granger, Michele M.Edition: 2nd
Format: Paperback
Pub. Date: 2012-03-14
Publisher(s): FAIRCHILD
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Summary
The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, Second Editionoffers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This second edition has been completely updated to reflect recent developments in technology, world economics and globalization.
Author Biography
Michele M. Granger, EdD, ITAA, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer's representative, specialty store owner, and currently as a presenter and consultant.
Table of Contents
Careers in Raw Materials, Merchandising, Manufacturing, and Design in the Fashion Industry
Trend Forecasting
Textile Design and Product Development
Sourcing
Production
Promotion
Sales
Resource Management: Finance, Accounting, and Human Resources
Fashion Design
Careers in Product Development and Sales for the Fashion Retailer
Product Development and Design by the Retailer
Promotion in Retailing
Merchandising for the Retailer
Management for the Retailer
The Ancillary Businesses
Fashion Styling and Visuals as Ancillary Businesses
Fashion Scholarship
Environments: Websites, Exteriors, and Interiors
Beauty, Spa, and Wellness
FEATURES
Illustrations and examples from around the world
Interviews with industry professionals (including Vera Wang and Rachel Zoe) representing each of the careers discussed
Advice on resume writing, interviewing, and job hunting
End of chapter questions that encourage critical thinking and further career research
New to this Edition:
A comprehensive salary and career position chart
"Tech Talk" boxes in each chapter that detail relevant technological advances and resources
Trend Forecasting
Textile Design and Product Development
Sourcing
Production
Promotion
Sales
Resource Management: Finance, Accounting, and Human Resources
Fashion Design
Careers in Product Development and Sales for the Fashion Retailer
Product Development and Design by the Retailer
Promotion in Retailing
Merchandising for the Retailer
Management for the Retailer
The Ancillary Businesses
Fashion Styling and Visuals as Ancillary Businesses
Fashion Scholarship
Environments: Websites, Exteriors, and Interiors
Beauty, Spa, and Wellness
FEATURES
Illustrations and examples from around the world
Interviews with industry professionals (including Vera Wang and Rachel Zoe) representing each of the careers discussed
Advice on resume writing, interviewing, and job hunting
End of chapter questions that encourage critical thinking and further career research
New to this Edition:
A comprehensive salary and career position chart
"Tech Talk" boxes in each chapter that detail relevant technological advances and resources
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