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Summary

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Author Biography

Janine Munslow is course leader for the BA (Honours) fashion marketing degree course at the University of Northumbria at Newcastle.

Table of Contents

Preface vii
Acknowledgements viii
Introduction 1(2)
Flow chart
3(1)
Analysing the Brief
4(2)
Innovation
6(6)
Exercises to Promote Innovation
12(3)
Developing Designs - Quickstart Exercise
15(1)
Research Inspiration
16(3)
Research Direction
19(13)
Fashion Prediction
20(8)
The Fashion Cycle
28(1)
Fashion and Art
29(2)
Sub-culture/Street Style
31(1)
Design Process
32(79)
Introduction
32(2)
Design Development
34(7)
Colour
41(4)
Silhouette
45(9)
Proportion
54(10)
Understanding Fabric
64(12)
Construction
76(18)
Basic Skirts
77(1)
Basic Bodices
78(1)
Skirts/Panels
79(1)
Skirts/Pleats
80(1)
Dresses
81(6)
Basic Sleeves
87(2)
Basic Trousers
89(3)
Basic Collars
92(2)
Prototypes
94(7)
Embellishment
101(10)
Design for Specialist Markets
111(2)
Designing Ranges and Collections
113(7)
Decision Making
120(2)
Design Using the Computer
122(7)
Promotion/Graphics
129(1)
Promotion/Styling
130(1)
The Portfolio
131(1)
Fashion Careers
132(21)
Press Assistant
132(1)
Public Relations
133(1)
Assistant Buyer
134(1)
Assistant Designer High Street
135(1)
Assistant Designer
136(2)
Visual Merchandising
138(2)
Costume Designer
140(2)
Working for a Magazine
142(2)
Fashion Predictor
144(1)
Product Development
145(3)
Textile Agent
148(1)
Recruitment Consultant
149(1)
New Media Promotion
150(2)
Supplier
152(1)
Case Study
153(71)
Introduction
153(5)
Research Inspiration
158(6)
Research Direction
164(6)
Fabric Development
170(4)
Design Development
174(10)
Design Development - Outfits
184(4)
Outfits - Childrenswear
188(6)
Print Development - Childrenswear
194(5)
Working Drawing
199(1)
Prototyping
200(2)
Promotion/Graphics
202(17)
Promotion/Styling
219(5)
Bibliography 224(1)
Index 225

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