Facebook Marketing All-in-one for Dummies,9781118816189

Facebook Marketing All-in-one for Dummies

by ; ;
Edition: 3rd
ISBN13: 9781118816189
ISBN10: 1118816188
Format: Paperback
Pub. Date: 2014-08-18
Publisher(s): For Dummies
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Summary

Facebook Marketing All-in-One For Dummies, 3rd Edition will be a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods and their services on Facebook. The book will provide readers with all of the tools they need to create successful Facebook marketing campaigns and to use the social network to its full potential.

The book will be fully updated for the 3rd edition to cover the new Facebook features, including Graph Search, updated News Feed design, cover photo rules, advertising changes, and updated mobile apps. The 9 minibooks are:

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence On Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Advanced Facebook Marketing Tactics
  • Facebook Advertising
  • Measuring, Monitoring, and Analyzing

Examples and case studies will be included along the way to illustrate best practices.

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