
The Entrepreneur Equation Evaluating the Realities, Risks, and Rewards of Having Your Own Business
by Roth, Carol; Port, Michael-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
Buy New
Rent Book
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Author Biography
Roth is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Her Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.
Roth holds a B.S. from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. She resides in the Chicagoland area with her husband Kurt, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football). Roth is also a recovering toy collector, recently trading in a portion of her collection for a more sophisticated toy (a "Simpsons" pinball machine).
Table of Contents
Foreword | p. xvii |
Introduction | p. 1 |
The Issue-The Assumptions, Myths, and Realities of Entrepreneurship | p. 13 |
The American Dream | p. 15 |
Why Is There No Screening Process for Entrepreneurship? | p. 21 |
Entrepreneurship Is Not One Size Fits All | p. 25 |
Assessing Your Fit with Entrepreneurship | p. 31 |
Assessing Your Motivation | p. 33 |
What the Heck Does an Entrepreneur Actually Do? | p. 35 |
Why the HBIC and the BMOC Have Very Little Control | p. 45 |
Your Ego Made You Do It | p. 61 |
Business Ideas-Worth Almost as Much as the Paper They Are Written On | p. 67 |
There is a Reason That You Enjoy Your Hobby (Hint: It's Not Work) | p. 81 |
You Will Still Have to Work with People | p. 89 |
Assessing Your Timing | p. 93 |
Your Personal Responsibilities: a.k.a. You Can't Make Two Things Your Number One Priority | p. 95 |
Wanting to Run before You Walk | p. 101 |
When the Heck Are You Going to Have Time to Start a Business? | p. 109 |
Often It Is Who You Know versus What You Know | p. 115 |
Money Sicknesses Make for an Unhealthy Business | p. 121 |
Assessing Your Personality | p. 129 |
Business Is a Roller Coaster, Not a Merry-Go-Round | p. 131 |
The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week… But Sucks for a Lifetime | p. 139 |
Businesses Don't Happen Overnight | p. 145 |
Do You Have the Core Competencies to Be a Santa or an Elf? | p. 151 |
The "Secret" Is Hard Work | p. 155 |
Assessing the Business's Fit for You | p. 159 |
Assessing the Opportunity | p. 161 |
It Takes Money to Make Money | p. 163 |
The Most Competitive Time Ever | p. 175 |
Too Smart for Your Own Good | p. 185 |
Buying a Business Is Acquiring Someone Else's Problems | p. 191 |
Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Gene | p. 197 |
Assessing the Risks, Issues, and Rewards of Entrepreneurship | p. 207 |
The Business Version of Let's Make a Deal: Is There Enough Upside to Justify All of the Risks? | p. 209 |
People, Spaces, and Things… What You Give Up When You Leave Your Job | p. 223 |
Employees-Damned If You Do (or Don't) Hire Them | p. 239 |
Sometimes "Cash Flow" Doesn't Flow | p. 251 |
The "You Show"-Even If You Have Tons of Friends, You Are in This Alone | p. 263 |
Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in By the Hype | p. 275 |
Finalizing and Evaluating Your Entrepreneur Equation | p. 277 |
A Momentary Lapse of Reason | p. 283 |
The Cheat Sheet | p. 287 |
Index | p. 295 |
About the Author | p. 300 |
Table of Contents provided by Ingram. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.