The Entrepreneur Equation Evaluating the Realities, Risks, and Rewards of Having Your Own Business

by ;
Edition: 1st
Format: Paperback
Pub. Date: 2012-03-06
Publisher(s): Benbella Books
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Summary

The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?ö but ôShould I be an entrepreneur?ö

Author Biography

Carol Roth helps businesses grow and make more money. An investment banker, deal maker and business strategist, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand enthusiast programs and more.

Roth is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Her Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.

Roth holds a B.S. from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. She resides in the Chicagoland area with her husband Kurt, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football). Roth is also a recovering toy collector, recently trading in a portion of her collection for a more sophisticated toy (a "Simpsons" pinball machine).

Table of Contents

Forewordp. xvii
Introductionp. 1
The Issue-The Assumptions, Myths, and Realities of Entrepreneurshipp. 13
The American Dreamp. 15
Why Is There No Screening Process for Entrepreneurship?p. 21
Entrepreneurship Is Not One Size Fits Allp. 25
Assessing Your Fit with Entrepreneurshipp. 31
Assessing Your Motivationp. 33
What the Heck Does an Entrepreneur Actually Do?p. 35
Why the HBIC and the BMOC Have Very Little Controlp. 45
Your Ego Made You Do Itp. 61
Business Ideas-Worth Almost as Much as the Paper They Are Written Onp. 67
There is a Reason That You Enjoy Your Hobby (Hint: It's Not Work)p. 81
You Will Still Have to Work with Peoplep. 89
Assessing Your Timingp. 93
Your Personal Responsibilities: a.k.a. You Can't Make Two Things Your Number One Priorityp. 95
Wanting to Run before You Walkp. 101
When the Heck Are You Going to Have Time to Start a Business?p. 109
Often It Is Who You Know versus What You Knowp. 115
Money Sicknesses Make for an Unhealthy Businessp. 121
Assessing Your Personalityp. 129
Business Is a Roller Coaster, Not a Merry-Go-Roundp. 131
The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week… But Sucks for a Lifetimep. 139
Businesses Don't Happen Overnightp. 145
Do You Have the Core Competencies to Be a Santa or an Elf?p. 151
The "Secret" Is Hard Workp. 155
Assessing the Business's Fit for Youp. 159
Assessing the Opportunityp. 161
It Takes Money to Make Moneyp. 163
The Most Competitive Time Everp. 175
Too Smart for Your Own Goodp. 185
Buying a Business Is Acquiring Someone Else's Problemsp. 191
Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Genep. 197
Assessing the Risks, Issues, and Rewards of Entrepreneurshipp. 207
The Business Version of Let's Make a Deal: Is There Enough Upside to Justify All of the Risks?p. 209
People, Spaces, and Things… What You Give Up When You Leave Your Jobp. 223
Employees-Damned If You Do (or Don't) Hire Themp. 239
Sometimes "Cash Flow" Doesn't Flowp. 251
The "You Show"-Even If You Have Tons of Friends, You Are in This Alonep. 263
Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in By the Hypep. 275
Finalizing and Evaluating Your Entrepreneur Equationp. 277
A Momentary Lapse of Reasonp. 283
The Cheat Sheetp. 287
Indexp. 295
About the Authorp. 300
Table of Contents provided by Ingram. All Rights Reserved.

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