Empress of Fashion

by
Format: Hardcover
Pub. Date: 2012-12-04
Publisher(s): Harpercollins
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Summary

Born into a family of wealth and privilege, Diana Dalziel was no stranger to the fashionable life that permeated New York's Upper East Side. The ugly duckling of her dashing family, Diana married Reed Vreeland because she was always attracted to beautiful things. Under the tutelage of acclaimed editor Carmel Snow, Diana (pronounced DEE-ana, as Vreeland demanded) was the fashion editor at Harper's Bazaar from 1937-1962. It was during this time that she asked readers, Why don't you order Schiaparelli's cellophane belt with your name and telephone number on it? or Why don't you reconsider the hopelessness of a room without a mantel, and put in a fake fireplace draped in flowered chintz and holding an urn of carnations? But Vreeland's impact on the magazine, and fashion, were much more substantial than her whimsical questions. During World War II, Vreeland made American fashion relevant by going directly to Seventh Avenue when she was no longer able to travel to Paris. Later, as the editor in chief of Vogue from 1962 to 1971, Diana Vreeland became famous for her startling style--sheathing women in jungle print underwear, wrapping their heads with leopard scarves. She operated out of her red lacquered office with a leopard-print rug, smoked continually, and lunched on peanut butter and jelly and a shot of scotch. Vreeland knew Coco Chanel, Elsa Schiaparelli, Yves Saint Laurent, Hubert de Givenchy and Oscar de la Renta. She discovered Lauren Bacall, Penelope Tree and Lauren Hutton. She taught Jacqueline Kennedy how to dress. In the seventies, a new wave of young talent came into her life-Andy Warhol, Fred Hughes, Mick and Bianca Jagger. After her tenure at Vogue ended, in 1972 Diana became the Special Consultant to the Costume Institute at the Metropolitan Museum of Art where she curated her first show on Balenciaga and over 150,000 people came to view the exhibit. Even though Vreeland has been dead for more than twenty years, her individual style and contributions still resonate among lovers of fashion. It is not uncommon to hear someone repeat one of Diana's proclamations or 'Why don't you?' columns today. As Jacqueline Kennedy Onasis said, Diana was an original and when we meet an original, we should tip our hats.

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