Demographics: A Guide to Methods and Data Sources for Media, Business, and Government,9781594511776

Demographics: A Guide to Methods and Data Sources for Media, Business, and Government

by
ISBN13: 9781594511776
ISBN10: 1594511772
Format: Nonspecific Binding
Pub. Date: 2006-01-30
Publisher(s): Routledge
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Summary

Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

Table of Contents

List of Figures xi
List of Boxes xi
Preface xiii
1 Introduction: Demographics in the Media, Business, and Government 1(10)
What Are Demography and Demographics?
1(4)
What Will Be Examined in this Text and Why?
5(2)
Organization of the Text
7(1)
Limitations of the Work
8(3)
2 Basic Concepts, Definitions, and Geography of Demography 11(12)
Basic Dimensions and Processes
11(1)
Details of the Dimensions
12(8)
Geography of Demography
20(2)
Conclusions
22(1)
3 Basic Demographic Measures and Methods 23(36)
General Measures
23(4)
Use of Rates
23(3)
Descriptive Statistical Measures
26(1)
Measures of the Major Demographic Processes and Variables
27(18)
Measures of Population Change
27(1)
Measures of the Demographic Processes
27(6)
Fertility Measures
27(1)
Mortality Measures
28(5)
Migration Rates
33(1)
Measures of Population Distribution
33(8)
Measures of Population Composition
41(4)
Age and Sex Composition
41(3)
Race/Ethnicity
44(1)
Household, Family, and Marital Characteristics
44(1)
Educational Characteristics
44(1)
Economic Characteristics
45(1)
Controlling for Demographic Effects
45(7)
Direct and Indirect Standardization
47(3)
Rate Decomposition
50(1)
Multiple-Decrement Life Tables
50(2)
Population Estimates and Projections
52(6)
Methods of Population Estimation
54(2)
Methods of Population Projection
56(2)
Conclusions
58(1)
4 National Sources of Demographic and Socioeconomic Data 59(18)
Demographic Data Sources
59(10)
U.S. Bureau of the Census
59(7)
National Center for Health Statistics
66(1)
National Center for Education Statistics
66(1)
Other Federal Agencies
67(1)
Private and Nonprofit Organizations
67(2)
Socioeconomic Data Sources
69(6)
U.S. Bureau of the Census
69(1)
U.S. Bureau of Economic Analysis
70(1)
U.S. Bureau of Labor Statistics
71(1)
Internal Revenue Service
71(1)
International Trade Administration
72(1)
National Agricultural Statistics Service
72(1)
Federal Reserve System
73(1)
Other Federal Sources
73(1)
Selected Private Data Firms
74(1)
Conclusions
75(2)
5 State and Local Data Sources 77(12)
Major State and Local Agencies
79(8)
Health Agencies
80(1)
Human Service Agencies
81(1)
Education Agencies
81(1)
Agriculture Agencies
82(1)
Fiscal and Economic Agencies
82(1)
Commerce and Business Agencies
83(1)
Labor Force and Workforce Agencies
83(1)
Criminal Justice Agencies
84(1)
Transportation Agencies
85(1)
Natural Resource Agencies
86(1)
Tourism Agencies
86(1)
Building and Construction Records
86(1)
Other Sources of State and Local Data
87(1)
Conclusions
88(1)
6 General Principles of Effective Communication of Demographic and Other Quantitative Data 89(14)
General Principles for Policy-Relevant, Data-Based Presentations
89(1)
Preparing to Present or Report Data
90(4)
Principle 1: Know the Audience and What They Need, Want, and Expect
90(1)
Principle 2: Get to Know the Subject Matter as Thoroughly as Possible and Get to Know Those Who Know Much More
91(2)
Principle 3: Prepare Your Own Materials and Tailor Them to the Audience
93(1)
Principle 4: Be Realistic About What You Are Doing
93(1)
Presenting the Data
94(7)
Principle 5: Let the Data Tell the Story and Avoid Providing Your Own Preliminary Evaluations
94(1)
Principle 6: Explain Any Anomalies that Might Exist in the Data and Other Limitations in the Use of the Data
95(1)
Principle 7: Intermix Verbal, Graphical, and Demonstration-Based Materials
95(1)
Principle 8: Provide Comparisons Using a Context that Is Relevant to the Audience
96(1)
Principle 9: Maintain a Dedication to Balance in the Presentation and Interpretation of Data
96(5)
Conclusions
101(2)
7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings 103(10)
Principle 1: Be Sure to Select the Appropriate Items (variables or measures) for the Appropriate Geographic Areas
103(1)
Principle 2: Check for Comparability (definitional, areal, temporal)
104(1)
Principle 3: Check for Sources of Error
105(2)
Principle 4: Assess the Demographic and Socioeconomic Context
107(1)
Principle 5: Compare Results Against Expected Trends
108(4)
Conclusions
112(1)
8 Examples of the Use and Misuse of Demographic Data 113(16)
Media Uses of Demographic Data
113(3)
Business Uses and Misuses of Demographic Data
116(8)
A Mis-sited Site or a Misunderstood Business?
116(4)
Determining the Market for a Long-Term Care Facility
120(3)
Assessing Hiring Practices by a Defense Contractor
123(1)
Governmental Uses and Misuses of Demographic Data
124(3)
Demographic Analyses in Water Use Planning
124(3)
Conclusions
127(2)
9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base 129(6)
Summary
129(1)
Suggestions for Maintaining and Expanding Your Knowledge Base
130(3)
Become a Regular User of the Census Bureau's and Your State Data Center's Web Sites
131(1)
Subscribe to a Few Demographic Publications
131(1)
Network with Other Demographic Data Users
132(1)
Attend or Audit a Demography Course at a Community College or University
132(1)
Do Not Limit Your Level of Knowledge to the Minimum Necessary to Survive
132(1)
Conclusions
133(2)
Appendix A Glossary of Major Demographic Terms and Measures 135(20)
Appendix B Selected Internet Sites for Demographic Data and Communication Resources 155(12)
Appendix C How to Work with the Media: A Guide for Government, Business, and Demographic Professionals 167(4)
Appendix D How to Work with Professional Demographers in Government, Academia, and Business: A Guide for News Media Professionals 171(6)
References 177(8)
Index 185(8)
About the Authors 193

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