Conquering the complexity in products and services can generate larger contributions to profits and growth than nearly any other business strategy Here's a guarantee: Somewhere in your business, there is too much complexity. You may also be losing out by having too little complexity where it counts - in the products, services and options you offer to customers. Either way, the impact of complexity is enormous in terms of lost profit and missed growth opportunities. Conquering Complexity in Your Businessshows how to break through the ceiling on profits and growth by implementing the three rules for conquering complexity: Eliminating complexity that customers willnotpay for Exploiting the complexity that customerswillpay for Minimizing the costs of the complexity you offer You'll find methods and tools you need to: Identify the offering and process complexity in your business Quantify the impact of that complexity Decide which complexity you want to keep and which to eliminate Select specific approaches to eliminate different kinds of complexity This knowledge will significantly improve your ability to grow profit, revenue, and shareholder value.

Michael George (Dallas, TX) is the author of Lean Six Sigma and Lean Six Sigma for Services . He is founder and CEO of George Group, a consulting company that delivers rapid and sustained improvements in shareholder value through unique methodologies. George Group is the global leader in Lean Six Sigma.

Stephen Wilson (Dallas, TX) is the director of the Cost of Complexity practice at the George Group. He also has expertise in strategy development, Valued Based Management and Lean Six Sigma, the process improvement methodology. He holds an MBA in Strategy and Finance from the Wharton School.