
Conquer the Chaos How to Grow a Successful Small Business Without Going Crazy
by Mask, Clate; Martineau, Scott; Gerber, Michael E.-
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Summary
Author Biography
Scott Martineau is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.
Table of Contents
Foreword | p. xi |
Preface | p. xv |
Acknowledgments | p. xxiii |
The Quest for Freedom | p. 1 |
The Entrepreneurial Revolution | p. 3 |
The Path to Revolution | p. 6 |
The Hierarchy of Freedoms | p. 15 |
Enter, Chaos | p. 23 |
The Infusionsoft Story | p. 28 |
Symptoms of Chaos | p. 32 |
Causes of Chaos | p. 37 |
Grow or Die | p. 45 |
A Mentality of Growth | p. 48 |
Why Entrepreneurs Choose not to Grow | p. 50 |
You Don't Want to Grow Your Business | p. 51 |
You're Relying on Referrals and Repeat Business | p. 52 |
You Believe You'll Just Figure It out | p. 53 |
You Do Everything Yourself-Manually | p. 54 |
Introducing-The Strategies for Conquering Chaos | p. 56 |
Mindset Strategies: Achieving Balance | p. 59 |
Emotional Capital | p. 61 |
Your Emotional Capital Bank Account | p. 64 |
Making Deposits in your Emotional Bank Account | p. 67 |
Spot-Check your Emotional Capital | p. 78 |
Disciplined Optimism | p. 79 |
The Three Components of Disciplined Optimism | p. 83 |
Opportunities to Practice Disciplined Optimism | p. 88 |
Practical Ways to Cultivate Disciplined Optimism | p. 92 |
Disciplined Optimism and Passion | p. 94 |
Entrepreneurial Independence | p. 97 |
The Advice You Get | p. 100 |
Facing the Challenge of Independence | p. 103 |
The Benefits of Independence | p. 108 |
Systems Strategies: Controlling Speed | p. 115 |
Centralize | p. 117 |
The Need to Centralize | p. 119 |
Multiple System Chaos | p. 122 |
The Struggle of Disjointed Systems | p. 123 |
The Value of the Right System | p. 128 |
The Process of Centralization | p. 131 |
Follow-Up | p. 137 |
The Most Neglected Marketing Principle | p. 140 |
How Lack of Follow-Up Is Creating Chaos | p. 143 |
Why Follow-Up Breaks Down | p. 146 |
The Benefits of Follow-Up | p. 149 |
The Science Behind Effective Follow-Up | p. 151 |
Automate | p. 155 |
From Manual to Automated | p. 158 |
What You Can and Should Automate | p. 163 |
A Story of Automation | p. 169 |
Find Your Freedom | p. 173 |
Avoiding the Backslide | p. 175 |
The Myth of Long, Hard Work | p. 178 |
Harnessing Your Unbridled Passion | p. 180 |
The Belief Your Business Will Fail without You | p. 182 |
The Liberated Entrepreneur | p. 185 |
Climbing the Hierarchy of Freedom | p. 187 |
Giving up the Chaos | p. 192 |
Appendix: Small Business Resources | p. 195 |
References | p. 197 |
About the Authors | p. 199 |
Index | p. 201 |
Table of Contents provided by Ingram. All Rights Reserved. |
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