A Communications Guide for Sustainable Development: How Interested Parties Become Partners,9781574771404

A Communications Guide for Sustainable Development: How Interested Parties Become Partners

by ; ;
ISBN13: 9781574771404
ISBN10: 157477140X
Format: Paperback
Pub. Date: 2004-10-15
Publisher(s): Battelle Pr
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Table of Contents

Acknowledgements iii
The Purpose of This Guidebook vii
Interested Party Communication: An Overview ix
Recommendations xvi
Introduction
1(12)
Sustainable Development Communications
3(1)
Cost and Benefits: Why Should You Communicate with Interested Parties?
4(2)
Principles of Communication and Interested Party Involvement
6(3)
Corporate Versus Site Communications
9(4)
Approach to Communication and Interested Party Involvement
13(18)
Establish a Communications Team and Strategy and Develop a Plan
14(6)
Identify Interested Parties
20(2)
Define the Intent of Communications
22(2)
Inform Staff
24(1)
Engage Interested Parties
25(2)
Respond to Interested Parties: Feedback Loop
27(1)
Staff as Ambassadors in Their Community
28(3)
Tools for Communication and Interested Party Involvement
31(28)
Written Communication Tools
32(12)
Verbal Communication Tools
44(6)
Selecting Tools for Both Written and Verbal Communication
50(3)
Agreements
53(3)
Voluntary Agreements and Programs
56(3)
Change Scenarios
59(24)
Establish New Facility
60(6)
Acquire Existing Facility (Company Mergers and Takeovers)
66(2)
Introduce New Management
68(1)
Expand Existing Facility
68(1)
Make a Major Process Change or Introduce a New Product
69(4)
Change Material Selection and Use
73(4)
Decommission Facility
77(2)
Respond to Unplanned Events or Accidents
79(4)
Perceptions, Reactions, and Concerns from Interested Parties about Industrial Activities
83(4)
Conclusions and Recommendations
87(12)
Recommendations for Sustainable Development
88(2)
Recommended Actions to Consider
90(2)
Implementing Best Practices: Design and Institute a Continuous Communication Program
92(4)
Implementing Innovative Integrated Communication Practices
96(2)
Conclusions
98(1)
Glossary 99(4)
Additional Resources 103(4)
Index 107

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