Communication for Development in the Third World : Theory and Practice for Empowerment,9780761994763

Communication for Development in the Third World : Theory and Practice for Empowerment

by
Edition: 2nd
ISBN13: 9780761994763
ISBN10: 0761994769
Format: Paperback
Pub. Date: 2001-12-17
Publisher(s): SAGE Publications Pvt. Ltd
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Summary

This second edition of Communication for Development in the Third World builds on the framework provided by the earlier edition. It is updated to include the literature on development and communications from the 1990s which is integrated with the theory and practice of development communication.

Table of Contents

List of Tables
9(1)
List of Figures
10(2)
List of Boxes
12(1)
Foreword 13(2)
Bella Mody
Preface 15(4)
Part I Introduction and Overview
Introduction to Communication, Development, and Empowerment in the Third World
19(27)
Third world
21(8)
Communication
29(5)
Development
34(2)
Empowerment
36(1)
Development communication
37(3)
Organization of the book
40(3)
Summary
43(1)
Notes
44(2)
Evolution of the Theory and Practice of Development Communication
46(25)
Development aid since World War II
47(6)
Early pro-transfer of innovations period
53(2)
Pro-persuasion and pro-top-down biases
55(3)
Pro-mass media and pro-literacy biases
58(1)
In-the-head psychological constraints to development
59(1)
External socio-economic constraints on development
60(3)
Challenges for the 21st century
63(2)
Summary
65(2)
Notes
67(4)
Part II Development Discourse, Modernization Theory, and Communication
The Enterprise of Modernization and the Dominant Discourse of Development
71(32)
Modernization as an economic model
75(4)
Modernization as social evolution
79(7)
Modernization as individual change
86(5)
Modernization as discourse
91(9)
Summary
100(2)
Notes
102(1)
Communication Approach in the Modernization of the Third World
103(48)
Communication effects approach
104(10)
Mass media and modernization approach
114(6)
Diffusion of innovations research
120(6)
Social marketing of family planning, health, and pro-social innovations
126(17)
Summary
143(4)
Notes
147(4)
Part III Critical Perspectives on Communication and Development
Deconstructing the Dominant Paradigm of Development
151(54)
Biases of the dominant paradigm of development
152(6)
Critique of the economic model
158(16)
Sociology of development and psychosocial models revisited
174(7)
Religious, gender, and environmental biases in the discourse of the dominant paradigm
181(17)
Conclusion: Alternative perspectives on development
198(4)
Summary
202(2)
Notes
204(1)
Critique of Communication Approaches in Third World Development
205(68)
Mass media and modernization approach: A critique
206(16)
Critique of diffusion of innovations research and practice
222(19)
Critical appraisal of communication campaigns in strategic social change
241(7)
New roles for communication in development
248(8)
Information and communication technologies for rural development
256(11)
Summary
267(2)
Notes
269(4)
Part IV Liberation Perspectives on Development
Liberation Theology and Development
273(23)
Christian liberation theology
276(4)
Jewish liberation theology
280(1)
Islam and liberation
281(4)
Gandhian liberation theology
285(3)
Buddhism and liberation
288(2)
Liberation theology and Marxism
290(2)
Forming alliances
292(1)
Summary
293(1)
Notes
294(2)
Communication and Spirituality in Development
296(31)
Paolo Freire and liberation theology
297(3)
Base ecclesial community movement in Brazil
300(5)
Sarvodaya Shramadana Movement in Sri Lanka
305(11)
Family life education in Ghana
316(4)
Conclusion
320(1)
Summary
321(1)
Notes
322(5)
Part V Communication and Empowerment
Communication Strategies for Empowerment
327(42)
Ethics and development
328(6)
Communitarian theory
334(2)
Participatory strategies in social change
336(12)
Reconceptualizing the role of development support communication: A focus on empowerment
348(16)
Conclusion
364(1)
Summary
365(1)
Notes
366(3)
Appendices 369(10)
References and Select Bibliography 379(30)
Index 409(12)
About the Authors 421

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