Cases Strategic Management and Business Policy,9780131494602

Cases Strategic Management and Business Policy

by ;
Edition: 10th
ISBN13: 9780131494602
ISBN10: 0131494600
Format: Paperback
Pub. Date: 2005-10-03
Publisher(s): Pearson
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Summary

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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