
Business Research Methods
by Bryman, Alan; Bell, Emma-
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Summary
Author Biography
Professor Alan Bryman is Professor of Social Research at Loughborough University Emma Bell is lecturer in Organisational Behaviour at Warwick Business School, University of Warwick
Table of Contents
Abbreviations | ix | ||||
Guide to the Book | x | ||||
|
3 | (28) | |||
|
31 | (36) | |||
|
67 | (23) | |||
|
90 | (24) | |||
|
114 | (26) | |||
|
140 | (15) | |||
|
155 | (20) | |||
|
175 | (18) | |||
|
193 | (18) | |||
10 Secondary analysis and official statistics | 211 | (21) | |||
11 Quantitative data analysis | 232 | (25) | |||
12 Using SPSS for Windows | 257 | (22) | |||
13 The nature of qualitative research | 279 | (35) | |||
14 Ethnography and participant observation | 314 | (26) | |||
15 Interviewing in qualitative research | 340 | (27) | |||
16 Focus groups | 367 | (17) | |||
17 Language in qualitative research | 384 | (19) | |||
18 Documents as sources of data | 403 | (21) | |||
19 Qualitative data analysis | 424 | (20) | |||
20 Computer-assisted qualitative data analysis: using NVivo | 444 | (21) | |||
21 Breaking down the quantitative/qualitative divide | 465 | (14) | |||
22 Combining quantitative and qualitative research | 479 | (16) | |||
23 Using the Internet as object and method of data collection | 495 | (22) | |||
24 Writing up business research | 517 | (18) | |||
25 Ethics in business research | 535 | (15) | |||
26 Doing a research project | 550 | (17) | |||
Glossary | 567 | (10) | |||
References | 577 | (20) | |||
Name Index | 597 | (6) | |||
Subject Index | 603 |
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