Business Research Methods

by ;
Format: Paperback
Pub. Date: 2004-02-12
Publisher(s): Oxford University Press
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Summary

'Business Research Methods' is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to thepractice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doingtheir own research projects and how to write up their research. The book contains up to date empirical research examples so providing a text which careully mixes theoretical issues with practical applications.The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions.WEBSITEThe book will be accompanied by a companion web site which will contain:- a lecturer's guide- PowerPoint slides- multiple-choice questions- research examples- annotated links- discussion summaries- a methods and skills guide to doing a research project

Author Biography


Professor Alan Bryman is Professor of Social Research at Loughborough University Emma Bell is lecturer in Organisational Behaviour at Warwick Business School, University of Warwick

Table of Contents

Abbreviations ix
Guide to the Book x
1 Business research strategies
3(28)
2 Research designs
31(36)
3 The nature of quantitative research
67(23)
4 Sampling
90(24)
5 Structured interviewing
114(26)
6 Self-completion questionnaires
140(15)
7 Asking questions
155(20)
8 Structured observation
175(18)
9 Content analysis
193(18)
10 Secondary analysis and official statistics 211(21)
11 Quantitative data analysis 232(25)
12 Using SPSS for Windows 257(22)
13 The nature of qualitative research 279(35)
14 Ethnography and participant observation 314(26)
15 Interviewing in qualitative research 340(27)
16 Focus groups 367(17)
17 Language in qualitative research 384(19)
18 Documents as sources of data 403(21)
19 Qualitative data analysis 424(20)
20 Computer-assisted qualitative data analysis: using NVivo 444(21)
21 Breaking down the quantitative/qualitative divide 465(14)
22 Combining quantitative and qualitative research 479(16)
23 Using the Internet as object and method of data collection 495(22)
24 Writing up business research 517(18)
25 Ethics in business research 535(15)
26 Doing a research project 550(17)
Glossary 567(10)
References 577(20)
Name Index 597(6)
Subject Index 603

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