Business Principles and Management
by Everard, Kenneth E.Edition: 11th
Format: Hardcover
Pub. Date: 2003-01-31
Publisher(s): SOUTH WESTERN EDUCATIONAL
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Summary
Business Principles and Management presents the learner with the fundamental concepts, principles, and ideas needed to understand how businesses are operated and managed in a rapidly changing global environment. Students will learn to appreciate the dynamics of business that are represented by organizational change, workforce diversity, ethics, world competition, and the link between business and society. Book jacket.
Table of Contents
| Business and Its Environment | p. 1 |
| Characteristics of Business | p. 2 |
| Social and Ethical Environment of Business | p. 30 |
| Economic Environment of Business | p. 56 |
| International Environment of Business | p. 84 |
| Forms of Business Ownership and the Law | p. 110 |
| Proprietorships and Partnerships | p. 112 |
| Corporate Forms of Business Ownership | p. 138 |
| Legal Aspects of Business | p. 164 |
| Information and Communication Systems | p. 192 |
| Technology and Information Management | p. 194 |
| E-Commerce | p. 218 |
| Organizational Communications | p. 242 |
| Management Responsibilities | p. 270 |
| Management Functions and Decision Making | p. 272 |
| The Manager as Leader | p. 296 |
| Planning and Organizing | p. 322 |
| Implementing and Controlling | p. 352 |
| Financial Management | p. 380 |
| Financial Records in a Business | p. 382 |
| Financial Analysis of a Business | p. 408 |
| Financing a Business | p. 430 |
| Financial Services | p. 454 |
| Credit and Insurance | p. 478 |
| Production and Marketing Management | p. 514 |
| Product Planning and Production Management | p. 516 |
| Nature and Scope of Marketing | p. 544 |
| Product Development and Distribution | p. 568 |
| Pricing and Promotion | p. 594 |
| Human Resources Management | p. 624 |
| Human Resources Planning | p. 626 |
| Employee and Organizational Development | p. 658 |
| Glossary | p. 690 |
| Index | p. 706 |
| Photo Credits | p. 722 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |
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