Building a Successful 21st Century Music Career
by Cann, SimonEdition: 1st
Format: Paperback
Pub. Date: 2007-04-19
Publisher(s): Artistpro
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Summary
Provides the plan of attack that musicians, songwriters, producers, DJs and managers need to make their dream of making music into a career come true. Examines the changes the industry has faced - iTunes, the collapse of the CD market, cheap home recording, etc. - and the new opportunities that have arisen. Covers publicity, product development, finances, record deals and more in detail.
Table of Contents
| Introduction | |
| Introduction | |
| Doayouareally want a career in music? | |
| Influences for change and the new opportunities | |
| The fan base | |
| Exploiting with integrity | |
| Building and keeping the fan base | |
| Publicity in the 21st century | |
| What do you do if you donÆt have a fan base? | |
| The Product | |
| Whatado you actually do?!? | |
| Creating the product | |
| The nasty commercial bits | |
| Economics | p. 101 |
| Building the team around you | |
| Selling products and getting the products to the fans | |
| Your pay packet | |
| Putting the theory into practice | |
| Developing your own career plan | |
| Career templates | |
| APpendicies: Further resources | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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