Buffettology

by ;
Format: Hardcover
Pub. Date: 1997-11-01
Publisher(s): Scribner
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Summary

Buffettology is the first book from someone who, thanks to personal and professional access to Warren Buffett, has been uniquely positioned to learn from the master. Mary Buffett had the privilege -- during her twelve years as his daughter-in-law -- of sharing some of this very private genius's informal discussions of his investing philosophy, and now she shares some of her invaluable observations with us.

This breakthrough book offers a full-blown explanation of how Buffett uses Business Perspective Investing as a wealth-building tool. His strategy is not so much to "pick stock" but to search for and invest in excellent companies whose intrinsic value and potential earnings he can reasonably predict through a series of steps we learn about throughout the book.

Citing many fascinating case histories and examples, Buffettology shows us what kinds of companies Buffett looks for and why, and which he avoids and why. The authors show us the mathematical models and equations Buffett uses to determine the basic value and earnings potential of his final choices (and the right price to pay, for which he is willing to wait). We also learn how with the aid of an inexpensive, widely available handheld calculator, anyone can do similar equations.

In addition to providing such in-depth analysis, this book offers two more firsts. One is a chapter on Buffett's rarely discussed and extremely successful arbitrage operations. The book gives us the arbitrage equation he uses to determine the positions he should take. The other is a comprehensive list and brief analysis of fifty-four companies in which Buffett has invested and the authors believe he continues to follow, many of which have never before been publicly identified as "Buffett companies."

Author Biography

Mary Buffett brings us a unique look into the realm of the legendary Warren Buffett. As wife of his son, Peter, and a member of the family for twelve years, she was able to watch and learn from the world's most famous investor. Thanks to her business acumen, she is presently CEO of a multi-million-dollar-a-year film editing company in Santa Monica, California, where she lives.

Table of Contents

Disclaimer 12(3)
PART I: THE ART OF BASIC BUFFETTOLOGY 15(163)
1. Before You Begin This Book
15(5)
2. How to Use This Book
20(5)
3. Roots
25(4)
4. Investing from a Business Perspective
29(2)
5. What Is Businesslike Investing?
31(2)
6. Warren's View of Earnings
33(4)
7. The Price You Pay Determines Your Rate of Return
37(6)
8. The Corporation, Stocks, Bonds--a Few Useful Explanations
43(9)
9. Valuing a Business
52(9)
10. The Only Two Things You Need to Know About Business Perspective Investing: What to Buy--and at What Price
61(4)
11. What We Can Learn from Warren's Secret Weapon: The Magic of Compounding
65(8)
12. Determining What Kind of Business You Want to Own
73(4)
13. The Theory of an Expanding Intrinsic Value
77(5)
14. The Mediocre Business
82(6)
15. How to Identify the Excellent Business--the Key to Warren's Good Fortune
88(5)
16. Nine Questions to Help You Determine If a Business Is Truly an Excellent One
93(19)
17. Where to Look for Excellent Businesses
112(7)
18. More Ways to Find a Company You Want to Invest In
119(8)
19. What You Need to Know About the Management of the Company You May Invest In
127(3)
20. When a Downturn in a Company Can Be an Investment Opportunity
130(7)
21. How Market Mechanics Whipsaw Stock Prices to Create Buying Opportunities
137(10)
22. Inflation
147(8)
23. Inflation and the Consumer Monopoly
155(3)
24. A Few Words on Taxation
158(2)
25. The Effects of Inflation and Taxation on the Rate of Return, and the Necessity to Obtain a 15% Return on Your Investment
160(2)
26. The Myth of Diversification Versus the Concentrated Portfolio
162(2)
27. When Should You Sell Your Investments?
164(5)
28. Warren's Different Kinds of Investments
169(9)
PART II: ADVANCED BUFFETTOLOGY 178(133)
29. The Analyst's Role in Ascertaining Earning Power
178(2)
30. The Mathematical Tools You Need for Advanced Buffettology
180(1)
31. Test #1, to Determine at a Glance the Predictability of Earnings
181(3)
32. Test #2, to Determine Your Initial Rate of Return
184(1)
33. Test #3, to Determine the Per Share Growth Rate
185(3)
34. Determining the Value of a Company Relative to Government Bonds
188(2)
35. Understanding Warren's Preference for Companies with High Rates of Return on Equity
190(8)
36. Determining the Projected Annual Compounding Rate of Return, Part I
198(6)
37. Determining the Projected Annual Compounding Rate of Return, Part II
204(8)
38. The Equity Bond with an Expanding Coupon
212(4)
39. Using the Per Share Earning Annual Growth Rate to Project a Stock's Future Value
216(3)
40. How a Company Can Increase Its Shareholders' Fortunes by Buying Back the Company's Stock
219(5)
41. How to Determine If Per Share Earnings Are Increasing Because of Share Repurchases
224(4)
42. How to Measure Management's Ability to Utilize Retained Earnings
228(5)
43. Short-Term Arbitrage Commitments
233(6)
44. Bringing It All Together: The Case Studies
239(21)
Gannett Corporation, 1994
239(7)
Federal Home Loan Mortgage Corporation, 1992
246(7)
McDonald's Corporation, 1996
253(7)
45. How Warren Got Started: The Investment Vehicle
260(7)
46. Fifty-four Companies to Look At
267(19)
47. Waiting for the Perfect Pitch
286(25)
Epilogue 311(2)
Index 313

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