Age of Propaganda The Everyday Use and Abuse of Persuasion
by Pratkanis, Anthony; Aronson, ElliotFormat: Paperback
Pub. Date: 2001-03-14
Publisher(s): Holt Paperbacks
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $32.00
Buy New
Usually Ships in 5-7 Business Days
$31.97
Buy Used
In Stock
$24.00
Rent Book
Select for Price
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology,Age of Propagaows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
Author Biography
Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.
Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.
Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.
Table of Contents
"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."—Philadelphia Inquirer
"A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."—George Gerbner, Dean Emeritus of the Annenberg School of Communication
"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."—Mahzarin Banaji, Yale University
"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."—James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus
"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow—or worse, your competitors will show you next week."—Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University
"A gold mine of valuable information and insights into the persuasion process."—Robert B. Cialdini, Arizona State University, and author of Influence
"A people's guide to baloney-detecting."—Seattle Times
"A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."—George Gerbner, Dean Emeritus of the Annenberg School of Communication
"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."—Mahzarin Banaji, Yale University
"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."—James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus
"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow—or worse, your competitors will show you next week."—Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University
"A gold mine of valuable information and insights into the persuasion process."—Robert B. Cialdini, Arizona State University, and author of Influence
"A people's guide to baloney-detecting."—Seattle Times
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.