Adoption and Diffusion of the European Currency Unit

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Format: Paperback
Pub. Date: 1995-04-01
Publisher(s): Purdue Univ Pr
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Summary

This book involves an empirical study among european companies.

Table of Contents

Preface
List of figures
List of tables
Introductionp. 1
Adoption and Diffusion of Innovations: A critical review of the literaturep. 21
Research Methodologyp. 77
Qualitative Pilot Study and Quantitative Field Studyp. 95
Qualitative Field Studyp. 173
Final Conclusionsp. 197
Referencesp. 211
Appendix 1 Questionnairesp. 227
Appendix 2 Correlation matrix of all predictor variables and results of logit analyses on perceived innovation characteristicsp. 269
Appendix 3 Inter-firm diffusion at the country levelp. 275
Subject Indexp. 283
Author Indexp. 289
Summary in Dutch (Nederlandstalige samenvatting)p. 295
Table of Contents provided by Blackwell. All Rights Reserved.

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