101 Ways to Boost Your Fortune on EBay : Get More Money for Evrything Your Sell,9780071470124

101 Ways to Boost Your Fortune on EBay : Get More Money for Evrything Your Sell

by
Edition: 1st
ISBN13: 9780071470124
ISBN10: 0071470123
Format: Paperback
Pub. Date: 2006-07-28
Publisher(s): McGraw-Hill
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Summary

There are more than 150 million registered eBay users, most of whom are hungry for information on how they can boost sales and strike it rich on eBay Prince is an internationally respected eBay authority who has appeared on radio and television, including MSNBC and on the BBC The book's breakthrough format features 101 illustrated, bite-sized lessons accessible to readers of every level of eBay experience

Author Biography

Dennis L. Prince is a prominent eBay powerseller and expert on making a business in the eBay arena. His articles on Internet auctions have appeared in Goldmine magazine, Bottom Line, and Entrepreneur magazine. He was recognized as one of the Top Ten Auction Movers and Shakers by Vendio.com.

Table of Contents

Acknowledgments ix
Introduction xi
Chapter 1 Choosing eBay—It's Like Finding Money Growing on Trees 1(54)
Fortune Boost #1: Yes, You Do Have Time to Sell at eBay
1(2)
Fortune Boost #2: Will You Take $5,000 for That Trash?
3(3)
Fortune Boost #3: Research for a Rewarding Results
6(2)
Fortune Boost #4: Listing for Less: Saving a Fortune by Lowering Fees
8(3)
Fortune Boost #5: From Keywords to Cash
11(2)
Fortune Boost #6: Can We Get Descriptive Here?
13(2)
Fortune Boost #7: Timing is (Still) Everything
15(2)
Fortune Boost #8: A Well-Seasoned Sale
17(3)
Fortune Boost #9: Undercutting the Competition
20(3)
Fortune Boost #10: Fixed versus Dynamic Which Price Is Right?
23(2)
Fortune Boost #11: Persuasive Pricing
25(2)
Fortune Boost #12: Ten Tips for Improving Your Fixed-Price Sales
27(2)
Fortune Boost #13: Picture Perfect Five Steps to Better Photos
29(3)
Fortune Boost #14: Picture /m-Perfect-10 Imaging Mistakes That Will Cost You Sales
32(5)
Fortune Boost #15: Color Your World...Green!
37(3)
Fortune Boost #16: Appealing to Your Buyers' Senses
40(2)
Fortune Boost #17: "KISS": Keep It Simple, Seller
42(1)
Fortune Boost #18: A Little HTML Goes a Long Way...to Profits
43(4)
Fortune Boost #19: Ch-ch-ch Changes—How to Harness Them for Your Own Good
47(2)
Fortune Boost #20: Maintaining a Clientele
49(2)
Fortune Boost #21: Get to Know Your Newbie
51(4)
Chapter 2 Taming the Technology—Cutting Costs while Pumping Up Profits 55(44)
Fortune Boost #22: Use Only the Tools You Need
55(3)
Fortune Boost #23: Free (and Nearly Free) Equipment to Outfit Your Auction Business
58(2)
Fortune Boost #24: Auction Aids: Downloading Shareware and Freeware
60(3)
Fortune Boost #25: The Art of Collecting Payments
63(3)
Fortune Boost #26: Smile! These Photos Are Free
66(2)
Fortune Boost #27: Five Fatal Auction Offenses (and How to Avoid Them)
68(2)
Fortune Boost #28: Sales Policies That Really Pay Off
70(3)
Fortune Boost #29: Slashing Your Shipping Costs
73(3)
Fortune Boost #30: When Buyers Happily Pay Your Fees, You Win!
76(3)
Fortune Boost #31: Resisting the Temptation to Tamper
79(1)
Fortune Boost #32: Salvaging an "Unsuccessful" Auction
80(2)
Fortune Boost #33: Courting Your Underbidders
82(1)
Fortune Boost #34: Listing Your Loss Leaders in All the Right Places
83(2)
Fortune Boost #35: Breaking Down Bulk Listers
85(5)
Fortune Boost #36: Relisting for Rewarding Results
90(1)
Fortune Boost #37: Why the About Me Page Means More than You Might Think
91(3)
Fortune Boost #38: Responding to Fee Hikes
94(1)
Fortune Boost #39: A Small Price to Pay
95(1)
Fortune Boost #40: Protecting Your Business from Viral Vandals
96(3)
Chapter 3 The Goods that Garner Higher Gains 99(44)
Fortune Boost #41: How to Know What's Hot and What's Not
99(4)
Fortune Boost #42: There's Still Gold in Them Thar' Garage Sales
103(2)
Fortune Boost #43: Buying on Speculation
105(3)
Fortune Boost #44: Back to School, Back to Business
108(2)
Fortune Boost #45: Rotating Your Merchandise for Year-Round Sales
110(1)
Fortune Boost #46: Mastering the Craft of Cross-Selling
111(3)
Fortune Boost #47: Sold Today and Again Tomorrow: Selling Consumables
114(2)
Fortune Boost #48: Spring Cleaning Strategies That Really Pay Off
116(2)
Fortune Boost #49: Ho, Ho, Ho for Holiday Selling
118(3)
Fortune Boost #50: Yikes! Unwanted Gifts: From Regifting to Degifting
121(2)
Fortune Boost #51: Remarketing Someone Else's Low-Profit Listings
123(2)
Fortune Boost #52: Bundling for Bundles of Money
125(1)
Fortune Boost #53: Let's Go Dutch
126(1)
Fortune Boost #54: Becoming an Expert in Your Field
127(2)
Fortune Boost #55: Licensed to Sell
129(3)
Fortune Boost #56: Buying for Resale
132(1)
Fortune Boost #57: Profitable Presetting Tactics
133(2)
Fortune Boost #58: Selling Other People's Stuff
135(2)
Fortune Boost #59: Getting the Drop on Drop-Shipping
137(3)
Fortune Boost #60: Resisting Buying When You Should Be Selling
140(3)
Chapter 4 Arming Yourself for Efficiency 143(40)
Fortune Boost #61: Time Management You Can Take to the Bank
143(2)
Fortune Boost #62: Top Time Wasters You Need to Avoid
145(2)
Fortune Boost #63: More Automating Tools: Using Auto-Responders
147(2)
Fortune Boost #64: Postage as Close as Your Printer
149(1)
Fortune Boost #65: Tell Them before They Ask: Avoiding the Cost of Unanswered Questions
150(3)
Fortune Boost #66: Record Keeping that Works
153(2)
Fortune Boost #67: Record as You Go ... or Else
155(3)
Fortune Boost #68: Help Wanted! Being Choosey Over Your Assistants
158(2)
Fortune Boost #69: The Ethics of the Successful Entrepreneur
160(1)
Fortune Boost #70: The Hows and Whys of Providing Exceptional Customer Service
161(3)
Fortune Boost #71: Reward Your Buyers for Repeat Business
164(1)
Fortune Boost #72: Selling Outside of eBay Legally!
165(2)
Fortune Boost #73: Handling Difficult Buyers
167(1)
Fortune Boost #74: How Online Crooks Can Help Your Business
168(2)
Fortune Boost #75: The Keys to Building a Stellar Online Reputation
170(2)
Fortune Boost #76: Flushing Out the Deadbeats that Cost You Dollars
172(3)
Fortune Boost #77: Stupid Bidder Tricks
175(1)
Fortune Boost #78: Stupid Seller Tricks
176(2)
Fortune Boost #79: What to Do When eBay Bounces
178(1)
Fortune Boost #80: Taking a Break without Breaking Your Bottom Line
179(1)
Fortune Boost #81: What a Day for a Daydream...to Dollars!
180(3)
Chapter 5 Boosting Your Business at eBay and Beyond 183(36)
Fortune Boost #82: Satisfaction Guaranteed: Theirs and Yours
183(1)
Fortune Boost #83: Classified Information
184(2)
Fortune Boost #84: Branding Your Business
186(2)
Fortune Boost #85: When You Find a Niche, Scratch It!
188(1)
Fortune Boost #86: Intellectual Profiting—Selling What You Know
189(2)
Fortune Boost #87: Go to the Head of the Class: Teach and Ye Shall Receive
191(1)
Fortune Boost #88: Blog, Blog, Blog
191(2)
Fortune Boost #89: How Becoming an Affiliate Can Pay Off
193(2)
Fortune Boost #90: Launching a Market Campaign
195(2)
Fortune Boost #91: Trying On a Trademark
197(3)
Fortune Boost #92: Repositioning Your Competitors to Profit from Their Weaknesses
200(1)
Fortune Boost #93: Is Your Online Store Sticky?
201(1)
Fortune Boost #94: The Power Behind Meta-Data
202(2)
Fortune Boost #95: Making Counters Count for Your Business
204(3)
Fortune Boost #96: Pacing Your Flow for Profits
207(1)
Fortune Boost #97: Monitoring Your Business Performance
208(1)
Fortune Boost #98: Venturing Outside the Home Office
209(2)
Fortune Boost #99: Leaning Towards a Small Business Loan
211(2)
Fortune Boost #100: Why Look Back?
213(1)
Fortune Boost #101: Last Look: Striking a Balance to Boost Your Fortune
214(5)
Index 219

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